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Changing passwords is a pain in the behind. But everyone should be doing this because of the Heartbleed security problems that have come to surface the last few days: http://www.techmeme.com/140410/p3#a140410p3

Some things:

1. If you don't have a different password for each site you are doing it wrong! (Particularly for banks, email, and major social networks).
2. If your password isn't at least 12 characters long, you are doing it wrong!
3. If your passwords have ANY dictionary names in them, you are doing it wrong (things that appear in the dictionary).
4. If you aren't using two-factor authentication on EVERY site that offers such (Gmail, Facebook, Twitter all do) then you are doing it wrong.
5. If you aren't using a password manager like Lastpass then you are probably doing it wrong (I let it generate all my passwords now to make sure I get truly strong 20-character passwords).

Good luck out there!
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Google Ranking Signals - Trust

Google uses Trust as a ranking signal. But not Yahoo's Trustrank algorithm as way too many people would have you believe.

"TrustRank" is NOT Google's algorithm, and too many people have been saying that it is. Just because Yahoo doesn't have their own search engine anymore doesn't mean that either Google or Bing can start using trustrank. And would they really want to anyway?

Trustrank is based on the assumption that good sites link to good sites. The whitepaper behind it (there's also a yahoo patent) is:

Combating Web Spam with TrustRank
http://www.cs.toronto.edu/vldb04/protected/eProceedings/contents/pdf/RS15P3.PDF

Google does not use TrustRank. Google does use trust, but not "Trustrank."

Google does have a patent for a kind of trust rank, as described in a patent from Ramanathan Guha titled, "Search result ranking based on trust".

http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO2&Sect2=HITOFF&u=%2Fnetahtml%2FPTO%2Fsearch-adv.htm&r=1&p=1&f=G&l=50&d=PTXT&S1=7,603,350.PN.&OS=pn/7,603,350&RS=PN/7,603,350

This is tied to annotations made by people creating Google custom search engines, and labels for different pages that help describe and define the contents of those pages. Since the people creating these annotations have a expertise in the subject matter of their custom search engines, they might be identified as trusted sources, and their annotations may influence the rankings of the things they've labeled.

I wrote about it a few years ago in:

Google Trust Rank Patent Granted
http://www.seobythesea.com/2009/10/google-trust-rank-patent-granted/

AT the point, I was wondering if there really were that many Google Custom search engines for the approach to actually be useful.

Another algorithm where Google has trust play a role doesn't directly impact rankings in search results, but instead locations of business in Google Maps. People who suggest changes in Google Map Maker may accrue a certain level of trust, which means that their suggestions might be believed and acted upon. A paper on the algorithm:

Reputation Systems for Open Collaboration
http://static.googleusercontent.com/external_content/untrusted_dlcp/research.google.com/en/us/pubs/archive/36757.pdf

As far as we know, Google hasn't officially started to use an Agent Rank system, except maybe for in depth articles.  But, they have come out with three versions of the Agent Rank patent, with the last 2 being continuation patents where they've updated the claims section of the patents.

All of the Agent Rank patents tell us that they might limit giving value to endorsements (links, shares, comments, responses, etc.) to "trusted" Agents. This could mean another role for trust, possibly similar to the way that trust is used in Map Maker, where certain criteria or thresholds might need to be met first before reputation might be given to others, based upon sharing. 

Given that such an approach might be helpful in filtering out people attempting to manipulate something like a reputation score based upon an Agent Rank, it would make sense to limit improvements to reputation scores based upon endorsements from trusted agents.
The present invention provides methods and apparatus, including computer program products, implementing techniques for searching and ranking linked information sources. The te...
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Rank Factors 2014: Correlations, Testing, & Hypotheses

http://bit.ly/grankfactors2014 My presentation on Ranking Factors from #smxmünchen  this morning. I share some thoughts on correlations, the results of a recent test of anchor text, and some hypotheses about what Google's up to with regards to entity/brand connections.
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Do you know what PageRank is, and how it might influence the rankings of pages in search results?
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Survey Data on Web Marketing Channels in 2014

ExactTarget and Moz both ran surveys about web marketing channels recently, and I put together a post comparing some of the data and sharing a few of my takeaways: http://bit.ly/1dIFUOv 
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What if a link removal business gets pro-active with pitching their services and starts coming to website owners with statements like this one "Google may have penalized your site"?
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Google's Panda update has been one of the most talked about algorithmic updates... since it launched in February 2011. Now, more than three years later, the patent document describing Panda was granted.
Google’s Panda update has been one of the most talked about algorithmic updates by SEOs and webmasters since it launched in February 2011. Today is the day the patent document describing Panda was granted. It was written by Navneet Panda, which is why it was named Panda, and Vladimir Ofitserov of Google. The patent application […]
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Five Days Later, It Looks Like Google Has Penalized Web Design Library For Selling Links http://selnd.com/1hnAme3
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Understand and improve your site in Google Search with Google Webmaster Tools. Check out this week's #Friday15  lesson to get started: goo.gl/lmkq2N
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People OFTEN tell me they want the same results they see me getting. Then they tell me why they can't. 
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In their circles
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Gloria Kearns's profile photo
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604 619 4945
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604 588 9937
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Surrey, British Columbia, Canada
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Introduction
Accrete Web Solutions builds standards compliant, search engine friendly, accessible small business websites and blogs.
 
We are also available for "renovations" and website maintenance.
 

Using our custom web design package and/or one of our website maintenance programs frees up your time to market your small business, produce products and service your customers.

If you are a Do it Yourself small business website owner or on a very low budget we have budget conscience or semi custom website packages to suit your needs.