+Google Now is both an awesome and creepy name. 

* Google now helps you with ...
* Google now knows ...
Android Search Experience: A New World #IO12

1. Knowledge Graph : Richer Search Results.

2. Voice Search: Jelly Bean Faster Now and Better to Understand Command .. and Google speaks back using the knowledge graph.

3. Google Now : Gets the right information at the right time, all happen automatically.. so with your Google search history, calender and other personal information Google will help you with your daily task based on what you need to do your task. 
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