Customers often ask companies support-related questions via social media channels - channels frequently owned by Marketing, who may be unable to give a quick, accurate reply. Is it time for those companies to reorganize?
When writing #socialmedia posts, do you think like a reader or a writer? Your #engagement rates may depend on it. Here's my new article: "Think Like a Reader, Not a Writer - or How to Engage Readers and Attract Clicks to B2B Content."