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Aberfield Communications
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Read our latest blog on the Christmas battle between the #supermarkets for dominance in #grocery . Is it time for a change in strategy? http://www.aberfield.com/?p=2578 You can also see it here on Prolific North http://www.prolificnorth.co.uk/2015/11/is-this-the-winter-of-discounts-end-for-the-big-four/ 
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Our latest blog looks at the BBC's plans for iPlay, a new children only platform, and its audience first approach http://bit.ly/1FMZRTg
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Why being innovative shouldn't stop after NPD http://www.aberfield.com/?p=2247 
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Our latest blog post: why the #p2p crowd-lending market will become a Battle of the Brands  http://aberfield.com/?p=2240 
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Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain’s top bosses, and this year it’s Legal & General’s Nigel Wilson who takes our top spot 
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Have them in circles
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Unexpected collaborations: Why H&M's Balmain collection works for its audience http://www.aberfield.com/2015/10/22/hm-balmain-unexpected-collaborations/
Aberfield Communications looks at the strategy behind H&M's designer collaborations and how unexpected brand collaborations can have a great effect on business
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Do loyalty schemes actually influence customers?
http://www.aberfield.com/2015/09/03/loyalty-schemes-influence-customers/
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Why #Leeds needs to prioritise its bid for European Capital of Culture status
http://www.aberfield.com/?p=2245
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Communicating the A-road to recovery...http://www.aberfield.com/?p=2238
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With a boom in holiday bookings this January, it looks like 2015 will be another great year for domestic tourism.  According to ABTA, UK summer sales are up by almost 30 per cent in some areas. 

So what do we know about 2015 travel trends and what should UK travel, tourism and leisure companies be thinking about when communicating with their audiences?

Find out in our latest blog - it's all about Millennials, braggies, useful content and personalisation.

aberfield.com/?p=2226With a boom in holiday bookings this January, it looks like 2015 will be another great year for domestic tourism.  According to ABTA, UK summer sales are up by almost 30 per cent in some areas. 

So what do we know about 2015 travel trends and what should UK travel, tourism and leisure companies be thinking about when communicating with their audiences?

Find out in our latest blog - it's all about Millennials, braggies, useful content and personalisation.

aberfield.com/?p=2226
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This year, as part of a European campaign, we should expect to see juice companies ‘fight back’ to change public opinion and get people back onside. 

But, for a major campaign like this to succeed, there are a few things the communications teams need to consider in order for it to be as impactful as possible http://www.aberfield.com/?p=2221
This year, as part of a European campaign, we should expect to see these juice companies ‘fight back’ to change public opinion and get people back onside.
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Have them in circles
132 people
Kelly Schimansky's profile photo
Mike Klevorn's profile photo
Tina George's profile photo
Kristen Matthews's profile photo
Mark Neustedt's profile photo
Arizona aGeeko's profile photo
MotiveMetrics's profile photo
Infomedia's profile photo
Chris Anderson's profile photo
Contact Information
Contact info
Phone
0113 88 00 444
Address
Studio 17, 46 The Calls, Leeds, LS2 7EY
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We're a different kind of PR and social media agency. Audience-focused, influence-obsessed.
Introduction
At Aberfield we influence audiences to think or act positively towards you, your organisation or your brand.

The key factor in a successful public relations campaign is who’s been positively influenced by our activities. Influenced enough to think, feel or act differently – whether that’s how a brand is perceived, how an organisation is regarded or how a product sells.

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