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Aberfield Communications
130 followers -
We're a different kind of PR and social media agency. Audience-focused, influence-obsessed.
We're a different kind of PR and social media agency. Audience-focused, influence-obsessed.

130 followers
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Aberfield Communications's posts

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Why successful #crisiscommunications takes practice and not just preparation and process http://www.aberfield.com/?p=2847 #publicrelations  
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Read our latest blog on the Christmas battle between the #supermarkets for dominance in #grocery . Is it time for a change in strategy? http://www.aberfield.com/?p=2578 You can also see it here on Prolific North http://www.prolificnorth.co.uk/2015/11/is-this-the-winter-of-discounts-end-for-the-big-four/ 
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Unexpected collaborations: Why H&M's Balmain collection works for its audience http://www.aberfield.com/2015/10/22/hm-balmain-unexpected-collaborations/

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Our latest blog looks at the BBC's plans for iPlay, a new children only platform, and its audience first approach http://bit.ly/1FMZRTg

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Do loyalty schemes actually influence customers?
http://www.aberfield.com/2015/09/03/loyalty-schemes-influence-customers/
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Why being innovative shouldn't stop after NPD http://www.aberfield.com/?p=2247 
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Why #Leeds needs to prioritise its bid for European Capital of Culture status
http://www.aberfield.com/?p=2245
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Our latest blog post: why the #p2p crowd-lending market will become a Battle of the Brands  http://aberfield.com/?p=2240 

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Communicating the A-road to recovery...http://www.aberfield.com/?p=2238
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