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Aberfield Communications
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Why being innovative shouldn't stop after NPD http://www.aberfield.com/?p=2247 
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Our latest blog post: why the #p2p crowd-lending market will become a Battle of the Brands  http://aberfield.com/?p=2240 
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Our third annual Footsie Influencer Report is now out, detailing the most influential communicators among Britain’s top bosses, and this year it’s Legal & General’s Nigel Wilson who takes our top spot 
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Launched on 5th August, the art installation, Blood Swept Lands and Seas of Red, marks one hundred years since the start of the First World War and the first day of Britain’s involvement in it.

888,246 ceramic poppies have progressively filled the Tower's famous moat over the summer, each poppy representing a British military fatality during the war http://www.aberfield.com/?p=2182
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As we approach the scariest night of the year, brands have been gearing up as usual for the occasion with spooky social media content and haunting ads, marketing and brand campaigns.  But which Halloween creature fared the best this year?

Here’s our run-down of the most PR-ed and influential Halloween ghouls of 2014...

http://www.aberfield.com/2014/10/31/riseofthezombie/
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Have them in circles
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Why #Leeds needs to prioritise its bid for European Capital of Culture status
http://www.aberfield.com/?p=2245
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Communicating the A-road to recovery...http://www.aberfield.com/?p=2238
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With a boom in holiday bookings this January, it looks like 2015 will be another great year for domestic tourism.  According to ABTA, UK summer sales are up by almost 30 per cent in some areas. 

So what do we know about 2015 travel trends and what should UK travel, tourism and leisure companies be thinking about when communicating with their audiences?

Find out in our latest blog - it's all about Millennials, braggies, useful content and personalisation.

aberfield.com/?p=2226With a boom in holiday bookings this January, it looks like 2015 will be another great year for domestic tourism.  According to ABTA, UK summer sales are up by almost 30 per cent in some areas. 

So what do we know about 2015 travel trends and what should UK travel, tourism and leisure companies be thinking about when communicating with their audiences?

Find out in our latest blog - it's all about Millennials, braggies, useful content and personalisation.

aberfield.com/?p=2226
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This year, as part of a European campaign, we should expect to see juice companies ‘fight back’ to change public opinion and get people back onside. 

But, for a major campaign like this to succeed, there are a few things the communications teams need to consider in order for it to be as impactful as possible http://www.aberfield.com/?p=2221
This year, as part of a European campaign, we should expect to see these juice companies ‘fight back’ to change public opinion and get people back onside.
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Why the Profiles web app by @YouGov is more than a research tool, but the media's new go-to content generator http://www.aberfield.com/?p=2187 #insight #content #PR 
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We say it every year, but the festive period keeps getting longer, as brands start their aggressive marketing campaigns earlier, and 2014 is no exception.

But whilst it’s important to capture the attention of consumers in this very busy spending period, marketers know that when Christmas is over, the real challenge is encouraging new customers to keep coming back. 

Here are some useful tips for marketers to increase customer loyalty http://www.aberfield.com/?p=2179
Some post-Christmas marketing tips to increase customer retention after the festive buzz
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Have them in circles
135 people
VerticalResponse's profile photo
Christine Martinez's profile photo
Claro Print's profile photo
Lisa Moore's profile photo
Superfast West Yorkshire's profile photo
My Leeds Jobs's profile photo
Digilynk's profile photo
Google+ Marketing For Dummies's profile photo
youssry mohamed's profile photo
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0113 88 00 444
Address
Studio 17, 46 The Calls, Leeds, LS2 7EY
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We're a different kind of PR and social media agency. Audience-focused, influence-obsessed.
Introduction
At Aberfield we influence audiences to think or act positively towards you, your organisation or your brand.

The key factor in a successful public relations campaign is who’s been positively influenced by our activities. Influenced enough to think, feel or act differently – whether that’s how a brand is perceived, how an organisation is regarded or how a product sells.

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