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Abdullateef Abdulsalam
Works at Google
Attended Northwestern University
12,834 followers|1,041,592 views


Abdullateef Abdulsalam

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The problem with budding entrepreneurs in Nigeria is not money(or access to fund). The basic problem is inability to strive for useful information.

Rule #1 to be a successful entrepreneur: Strive for information anywhere you may find it. Your edge is knowledge of everything humanly
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How will the information be useful and how will it be digged
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Abdullateef Abdulsalam

Shared publicly  - wants to be the of Africa.
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Abdullateef Abdulsalam

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#Question3 How to advertise products online?

#Questions4Abdul #Q4A
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Hello Abdul ur mum is stranded in Abu Dhabi she cannot find Fatima can u send Fatima or give her my no to call me so she speaks with mummy? Sorry we did not know any other way to communicate she had me google u and all.....08033110130 or 07080581631 pls call it's urgent or call Fatima BD have her call pls
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Abdullateef Abdulsalam

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Have some questions? About online marketing, internet solutions, web analytics, et.c Ask #Abdul  

#Questions4Abdul #Q4A 
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Digital education required for growth in Africa
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Abdullateef Abdulsalam

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New year, new trips
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What trip
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Abdullateef Abdulsalam

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So I got a private question which would be ‪#‎question6‬: So, what's the best way of achieving a strong digital presence for a low-budget startup? ‪#‎Q4A‬

Three difficult things; First, Strong content development strategy that feeds into blog, social media, video and email. Secondly, search engine optimised and simple mobile site and thirdly, Patience.

#‎Questions4Abdul‬ #Q4A.
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Hi Abdul
I am trying to reach out to you via LinkedIn
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#Question5: How do I make my website mobile friendly?

First, test to see if your website is mobile friendly, using this tool -

Secondly, improve mobile friendliness, following some tips from this training, esp the mobile seo section -

Lastly, learn from this pdf, the 25 mobile design principles that wouldn't just help your mobile site become friendly, but also improve conversions -

#Question4Abdul #Q4A

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#Question4: How not to send spam emails to customers?

#Question4Abdul #Q4A
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Hw far bro.
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Abdullateef Abdulsalam

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‪#‎Questions4Abdul‬ ‪#‎Q4A

Question #2: How come my website is not visible on search engines?

Disclaimer: my views do not represent any statement from my current or former employer.

Answer: To answer this question, one needs to first understand how the web works and how search engines works. This question is best explained in a video. (Watch out for link later).

Myth correction: Your website is visible on most search engines. The main problem is that, your site is not showing up on pages 1 to 5.

For your website to be visible on pages 1 through 5, your site content must be relevant, accessible, and ready for the search intent of searchers. The three conditions listed here are just classifications of over 200+ signals that most search engines use to determine and rank sites on page 1.

Some of these 200+ signals are technical and sometimes, even the regular web developers are not aware of the impact of their codes on search visibility. These signals bring about optimization strategies.

Here are just a few signals;
- Site load time, domain redirect time, server speed, etc
- Header meta info. such as keywords, descriptions, titles
- HTML, Javascript, CSS, Image file sizes
- Number of Headings -H1, H2, H3
- Domain age, TLD, and DNS history
- Historical volume of traffic
- Schema
- Historical organic Click through rate
- Site navigation
- Number of flash and untagged images
- Number of credible links to site e.g Wikipedia
- Number of credible links out of site
- Hosting configurations
- Type of site e.g blog vs web app vs 1-20 page site
- robot.txt file
- URL structure
- etc etc etc

It is important to note that visibility on search is even more difficult because of the impact of mobile evolution. There are more mobile sensitive signals used to determine ranking of search terms on mobile devices.

The bad thing about search is that; you can't be on page 1 on day 1 of site. The good thing is that; it's get better by the day, in as much as you do the right thing and ready to evolve as things change.

To get started on improving your site visibility, go to your favorite search engine and search for "search engine optimization starter guide". You should find a PDF by Google. Read and implement the simple instructions.

Share your stories and thoughts with everyone afterwards.


I appreciate your comments, contributions and criticisms.
Thank you.
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Abdullateef Abdulsalam

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‪#‎Questions4Abdul‬ ‪#‎Q4A‬
I would be answering question #1: How do i sell online?

Disclaimer: My viewpoints do not represent my current and former employers

Answer: There are several ways to sell online depending on what you sell. I guess the 3 simplest ways are; 1) Sell directly with or without own website 2) Sell on marketplace 3) Sell via business listings

The three can be combined in different ways. Definitely, the results would be different, because the marketing and exposure would be different.

For example, if you sell hair attachments, selling directly via social media may result in 10 orders per week, however listing only on may record 7 orders per week.

There are some important things to note before deciding on selling online. Some are; what is my product? How do potential customers buy my product? How do I deliver products? Am I interested in repeat customer? How do I market to potential buyers? How much cost per order can I afford? How is competition doing? Et.c

I think subsequent answers would elaborate more on how to succeed as a online business.

#Q4A I would appreciate your thoughts and criticism.
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Have him in circles
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Collections Abdullateef is following
  • Northwestern University
    MS Information Technology, 2013 - 2014
    Northwestern University, McCormick Graduate School of Engineering and Applied Science
  • University of Lagos
    Electrical/Electronics Engineering, 2004 - 2009
    IT and Communications Major
Engineer, Online Media and Entrepreneur
Bragging rights
Can't brag, too blessed by God
Online Media, Data, and Strategies
  • Google
    Analytical lead, 2014 - present
    Online Marketing Manager, 2013 - 2013
    Online media management for Nigeria's Largest Online Mall
  • Google
    Programs Manager, 2012 - 2013
  • NetServeAfrica
    Application Support Officer, 2011 - 2011
Basic Information
Looking for
Friends, Networking
Other names
Abcubed3, Abdul
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