Rule #1 to be a successful entrepreneur: Strive for information anywhere you may find it. Your edge is knowledge of everything humanly
Three difficult things; First, Strong content development strategy that feeds into blog, social media, video and email. Secondly, search engine optimised and simple mobile site and thirdly, Patience.
First, test to see if your website is mobile friendly, using this tool - https://goo.gl/TiFhGD
Secondly, improve mobile friendliness, following some tips from this training, esp the mobile seo section - https://goo.gl/f30Qje
Lastly, learn from this pdf, the 25 mobile design principles that wouldn't just help your mobile site become friendly, but also improve conversions - http://goo.gl/UZhhQ9
Question #2: How come my website is not visible on search engines?
Disclaimer: my views do not represent any statement from my current or former employer.
Answer: To answer this question, one needs to first understand how the web works and how search engines works. This question is best explained in a video. (Watch out for link later).
Myth correction: Your website is visible on most search engines. The main problem is that, your site is not showing up on pages 1 to 5.
For your website to be visible on pages 1 through 5, your site content must be relevant, accessible, and ready for the search intent of searchers. The three conditions listed here are just classifications of over 200+ signals that most search engines use to determine and rank sites on page 1.
Some of these 200+ signals are technical and sometimes, even the regular web developers are not aware of the impact of their codes on search visibility. These signals bring about optimization strategies.
Here are just a few signals;
- Site load time, domain redirect time, server speed, etc
- Header meta info. such as keywords, descriptions, titles
- Number of Headings -H1, H2, H3
- Domain age, TLD, and DNS history
- Historical volume of traffic
- Historical organic Click through rate
- Site navigation
- Number of flash and untagged images
- Number of credible links to site e.g Wikipedia
- Number of credible links out of site
- Hosting configurations
- Type of site e.g blog vs web app vs 1-20 page site
- robot.txt file
- URL structure
- etc etc etc
It is important to note that visibility on search is even more difficult because of the impact of mobile evolution. There are more mobile sensitive signals used to determine ranking of search terms on mobile devices.
The bad thing about search is that; you can't be on page 1 on day 1 of site. The good thing is that; it's get better by the day, in as much as you do the right thing and ready to evolve as things change.
To get started on improving your site visibility, go to your favorite search engine and search for "search engine optimization starter guide". You should find a PDF by Google. Read and implement the simple instructions.
Share your stories and thoughts with everyone afterwards.
I appreciate your comments, contributions and criticisms.
I would be answering question #1: How do i sell online?
Disclaimer: My viewpoints do not represent my current and former employers
Answer: There are several ways to sell online depending on what you sell. I guess the 3 simplest ways are; 1) Sell directly with or without own website 2) Sell on marketplace 3) Sell via business listings
The three can be combined in different ways. Definitely, the results would be different, because the marketing and exposure would be different.
For example, if you sell hair attachments, selling directly via social media may result in 10 orders per week, however listing only on kaymu.com may record 7 orders per week.
There are some important things to note before deciding on selling online. Some are; what is my product? How do potential customers buy my product? How do I deliver products? Am I interested in repeat customer? How do I market to potential buyers? How much cost per order can I afford? How is competition doing? Et.c
I think subsequent answers would elaborate more on how to succeed as a online business.
#Q4A I would appreciate your thoughts and criticism.
- Analytical lead, 2014 - present
- Konga.comOnline Marketing Manager, 2013 - 2013Online media management for Nigeria's Largest Online Mall
- Programs Manager, 2012 - 2013
- NetServeAfricaApplication Support Officer, 2011 - 2011
- Northwestern UniversityMS Information Technology, 2013 - 2014Northwestern University, McCormick Graduate School of Engineering and Applied Science
- University of LagosElectrical/Electronics Engineering, 2004 - 2009IT and Communications Major
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