Digital advertising used to helps to create brand through content and expect good ROI businesses on the web. This helps from small scale business to large business industries. This digital advertising also attract bad spammers that misused ads for harmful or deceptive purpose. Google continuously fighting towards bad advertising.
Chennai, Tamil Nadu, India - 600034
- Digital Marketing Professional with 7+ years of industry experience. Extensive experience in SEO, SEM, Social Media, Web Analytics and Email Marketing.
- Key areas of expertise in this domain include: Digital Marketing, Search Engine Optimization and Marketing, Social Media Marketing, Web Analytics, Email Marketing and Branding.
- Technology of websites: HTML, PHP, CSS, Java Script, ASP, ASP.Net, Share Point, Windows IIS server, Linux server.
- Industry: Web development, Software Development, IT and Services, E-Learning, Portal development, Garments Industry, Web Product development and Digital Marketing.
- Handled CMS websites : WordPress, Joomla, Drupal, MS-Silverstripe, and Pligg
- Tools: WebCEO, IBP, SEOElite, Google Analytics, Google and Bing Webmasters Tools, SEMRush, WebTrends, Opensite Explorer, and other Marketing Tools.
As a Digital Marketing Consultant:
- Worked with leading clients on Search Engine Optimization, Email Marketing and Web Analytics.
- Specialize and focusing in Search Engine Optimization (SEO) and Digital Marketing.
- Responsible for increasing target traffic, branding, visibility and conversions to client websites through digital marketing techniques(SEO, SEM, Social Media) and manage and track their campaigns to improve the quality process in online marketing.
- Handling several digital marketing tools to analyze, manage, track, measure and reporting for the websites.
- Improve the ROI for the client through marketing strategy and execution.
- Certified professional in Google Adwords and Microsoft Adcenter platform.
- Generate the leads of business and increase the customer retention and loyalty through Email Marketing.
- Improving the SEO for static and dynamic websites.
- Handling the complete process from planning, make analyze, putting strategy, implement the process, evaluate and execute with the improvements of websites.
- Creating videos, PowerPoint, documents and Email newsletter for promotional activities.
- Presenting the performance statistical report to the client.
- Build and Managing SEO Teams as a Manager and Team Leader.
- Domain name selection (with Keywords)
- Social Media Optimization (SMO) and Social Media Marketing (SMM)
- Handled the static and dynamic websites.
- Website analysis and Research
- Website customization and Programming.
- Competitor analysis
- Keyword research and content integration.
- Image and Body Content Optimization
- Online Tools for keyword research: Google – Keyword tools, Google Suggestions, Google Trends, Google Insights, Bing – Microsoft ad center and Word tracker.
- Set up Keyword phrases to <title>, <keyword> and <Description> for the specific page in Meta tags.
- Design the Navigational structure of the website to allow spiders.
- Sitemap creation and link page structure.
- Link building – Search engine and Web directory submissions, Article submissions, Press releases, Blogs, Forums, Social bookmarking, Link Exchange Campaign and more.
- Dynamic Page optimization
- Analyze and apply Google website optimizer, webmaster central, local search, enterprise Google Plus, Google place and Google base
- Google Ad words and Ad sense.
- Bing Webmaster Tools Setup and analyze.
- 404 Error page finding and creations.
- 301 Redirection to fix canonical forms
- Google Analytics, Yahoo web analytics, Omniture and other Web Analytics tools
- Handling several SEO and Webmaster tools (IBP, SEO Elite, Web Ranking tools and etc.)
- Re-Optimization / Maintenance & Monitoring
- Research for traffic generations.
As a SEO Consultant and SEO Trainer:
- Training the SEO and SEM to corporate employees
- SEO Consultation for websites
- Trained the Social Media Marketing to generate the Leads
- Recruitment Co-ordination
- Website promoting suggestions
- Trained the fresher and Technical team professional
- Provide the SEO Resources and Tutorials
- Building the SEO team effectively.
As a Business Development and Online Marketer:
- Having more than 50 months (4+ years) experience in Digital marketing.
- Analyze and make Innovative Idea for new business and development
- Season Marketing, Event Marketing and Marketing Consultations.
- Make Video, PPT Presentation, Document and Newsletter to promote the business.
- Managing Email Marketing and generate the lead in email marketing
- Mobile Marketing to target local for domestic marketing
- Handling several tools like bulk mail software, Email extractor and generators
- Generate the lead from Social Media Marketing (SMM)
- E-book marketing, Blog and Forum Marketing, Auction site like ebay ad placement.
- Lead Generation, Brand name creation, Event organization and Sales for business.
- Having experience in Bidding concept (like getacoder, scriptlance, freelancer, rentacoder and more).
- Internet Marketing
- Online Business Research
- Search Engine Optimizations
- Search Engine Marketing
- Email Marketing
- Web Analytics
- Digital Analytics India Symposium 2012 at Leela Palace, Bangalore, India
- SEMPO SEO SearchCamp and Meet up 2012 at Cognizant, Chennai, India
- India Search Summit 2010 at Tidel Park, Chennai, India
- eResources and ICT in Education – International Conference by Bharathidasan University in Trichy, India
- SEO SearchCamp 2009 at Tidel Park, Chennai, India
- Google India Search Masters 2009 at Google India, Bangalore, India
- SEO SearchCamp 2007 at Tidel Park, Chennai, India
4. Company : Cognizant Technology Solutions (www.cognizant.com)
Description : IT and Software Company (Multi National Company )
Position : Digital Marketing Specialist
Experience : 9 Months (Since Apr 2011)
3. Company : White House Business Solutions Pvt Ltd (www.whitehouseit.com)
Description : IT and eLearning Company in Chennai, India
Position : Senior SEO Analyst and Head – Digital Marketing
Experience : 24 Months (Apr 2009 – Apr 2011)
2. Company : Agriya Info way Pvt Ltd. (www.agriya.com)
Description : Web Application and Products Development Company in Chennai, India
Position : Senior SEO Analyst and Team Lead
Experience : 17 Months (Dec 2007 – Apr 2009)
1. Company : i-Net Solution (www.i-netsolutions.com)
Description : Software and Web design and Development Company in Chennai, India
Position : SEO Analyst and Team Lead
Experience : 15 months (Oct 2006 – Dec 2007)
2. Company : Search Engine Optimization (Independent Professional)
Description : SEO Freelancing, Consulting and Training
Position : SEO Consultant
Experience : 10 months (Jan 2006 – Oct 2006)
1. Company : CSC Computer Education
Description : Computer Institute
Position : Faculty
Experience : 4 months (Jul 2006 – Oct 2006)
- Cognizant Technology SolutionsDigital Marketing Specialist, 2011 - present
- White House Business SolutionsSenior SEO Analyst, 2009 - 2011
- Agriya InfowaySenior SEO Analyst, 2007 - 2009
- i-net SolutionsSEO Analyst, 2006 - 2007
- AbdulMalick.comSEO Freelancer, 2005 - 2006
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