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Abacus Integrated Marketing
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A very insightful article from Baker Brand that explains in great detail the process they follow to develop a corporate brand proposition for their clients. Well worth a read if you are looking for inspiration and guidance in this area. http://snip.ly/f2ean
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One of the best ways for any organisation to increase its profits is to focus on developing sales revenues from its existing customer base. This article provides a solid introduction into some of the most important factors that will need to be taken into consideration to create a customer life value (CLV) strategy.

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This infographic from Social Media Today provides some useful insight into how to develop a successful SEO stategy for your organisation. It disputes a number of common - but wrong - beliefs about SEO that it is helpful to understand.

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This excellent article from Forbes clearly explains the key factors that any organisation needs to consider in order to develop a successful SEO strategy. It is worth noting how important it is to consider the efficacy of your website and the quality of your content strategy, as well as link building and social media.

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If you are looking for ways to raise brand awareness in the London area, the London Underground offers an excellent opportunity to deliver a long message to a large audience - check out the Exterion Media website for more details. If the tube does not seem right, there are plenty more OOH (out of home) options...

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Being active on social media can provide benefits to most organisations - this article from Social Media Today provides an introduction to a number of tools that can help to improve social media strategy - by measuring performance from existing activities, and by identifying ways to improve one's strategy through the analysis of marketplace data.

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An interesting article from Social Media Today on how to use social media to amplify the strategic benefits of trade show and other live event marketing activities - before, during and after.

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An article from Forbes outlining some PR disasters from some global corporates - in this age of social media, the customer is king, and corporate ego is a liability.

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If you are an SME or a start-up enterprise, you might be interested in putting together a marketing plan for your organisation. Our blog should hopefully provide you with some useful guidance on how to create a meaningful document that looks at the business plan, the brand proposition, the sales cycle, stakeholder mapping, and internal communications.

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An interesting article from Altitude Marketing on how to develop a brand messaging toolkit for your organisation.
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