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Abacus Marketing
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A big agency experience without the big agency price tag.
A big agency experience without the big agency price tag.

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Looking for digital opportunities to target Gen Z and Millennials? Snapchat is definitely one of the options you should be considering, with 85% of this social channel's users aged 18-34. Snap Business offers a wide range of advertising solutions to raise brand awareness, drive traffic to your website or app, convert sales... #digitaladvertising #socialmediaadvertising
Snap Business
Snap Business
forbusiness.snapchat.com
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Thinking of getting into content marketing? Then it might be useful to read this article from the Content Marketing Institute. It provides an informative overview about what content marketing is, and comes with lots of useful links to other helpful articles on their website. #ContentMarketingStrategy #ContentMarketing
What is Content Marketing?
What is Content Marketing?
contentmarketinginstitute.com
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Fancy promoting your business on social media? Facebook Business has a lot of options for you to consider. Far more than just Facebook - it's the interface for setting up hard-hitting marketing campaigns on Instagram and Messenger. Don't forget about Audience Network either, their advertising solution that serves up your ads to prospects and suspects on thousands of apps and millions of sites to billions of people.
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Have you heard about SEO but are not quite sure why you need it or how to do it? Search engine optimisation improves your ranking on Google (and Bing) for keywords relevant to the goods and services you sell. A keyword is a word or phrase typed into Google by a potential customer (such as 'integrated marketing agencies in London' , which is one of our 50 top keywords at Abacus). The aim is always to deliver relevant traffic to your website, and then to make sure that site visitors enjoy browsing your website. This guide from Search Engine Land provides a detailed explanation of all the factors you will need to consider for creating and delivering a successful SEO strategy.
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Did you know that, on average, 96% of customers don't complete a call to action when they first visit your website? That's why remarketing is such a good idea - it enables you to promote your brand to people who have visited your website for up to a year after their last visit. These ads are displayed on other websites when they surf the net. The good news is that you only pay if they click on them again, which means that they are likely to be interested in your products and services, and the CPC is significantly less than the corresponding cost of a click on Google Ads...
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If you're looking for help putting together a marketing plan or a marketing strategy for your business, our strategic marketing planning process document should help to guide you along the way to a successful outcome.
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When we think about search engine advertising, most of us tend to focus all our efforts on Google Ads - however, Bing delivers almost 10% of all UK search traffic, and it is relatively simple to copy and paste your Google campaigns into the Bing Ads environment. This could be a great way to gain a no-sweat advantage... #searchenginemarketing #digitaladvertising #bingads
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If you are interested in performing well in the search engine and making sure your site visitors have a good user experience, you need to make sure you have a good web hosting package in place. This article defines five factors to consider when choosing a web hosting provider, some of which will impact on SEO (perhaps the most important one of all, that they don't mention for some reason, is page loading speed...):

1. High up-time guarantee
2. Server location
3. Multiple options
4. Good reviews
5. Responsive support team

#webhosting
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Thinking of investing in a social media advertising campaign on LinkedIn? This article might be worth a read... #socialmediaadvertising
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Five predictions from Adweek on how we will see a shift in the marketing technology ecosystem in 2019. It is easy to feel overwhelmed. So just remember that basic marketing principles are still the same as they have always been...
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