Aaron Zwas is a strategic advisor with 12+ years experience working
with global brands, small businesses, and technology startups. He is a
specialist in the areas of consumer technology, strategic enterprise
technology, eCommerce, and business process design. Aaron is equal parts “Futurist,”
with eyes-on-horizon vision and “Methodologist,” with boots-on-ground deployment
experience. He sees the near future of consumer technology and uses this vision
to develop actionable insights and strategies for his clients. When needed, he
guides clients through developing these strategies into the requirements,
plans, and operations that transform vision into reality.
Across all of his work, Aaron has a great track record in creating stakeholder alignment and buy-in via clear definition of objectives and success metrics.
Consumer Technology: Develop strategies and
objectives that drive visibility, demand, and revenue through digital channels.
Includes e-commerce, marketing, mobile, tablets, voice, social media, and more.
All efforts are objective-driven and data-proven, with a streamlined
test-and-learn philosophy that delivers value early.
Technology and Operations: Design technology and
operations projects that best meet the strategic needs of clients. Deliver
often and early via a methodology that is accountable, repeatable, and scalable.
In addition to technology requirements, this holistic approach brings focus to stakeholder buy-in, operational design, training,
marketing, and KPI reporting. Valuable in scenarios related to new ownership, product
development, and organizational redesign. Details include...
- Definition and execution of dozens of
successful projects. Dotted-line
teams of up to 100 people.
partner and vendor management experience
of PMOs with oversight of up to 30+ simultaneous projects
- Deep experience within the hospitality
industry via acquisitions of The Blackstone Group
Aaron holds a true passion for the
intersections of technology, culture, and commerce. He has a
Bachelor’s Degree from Ithaca College’s "Organizational Communication,
Learning, and Design" program at the Park School of Communications. He has
been a faculty advisor to the program since 2005. He complements his
consulting career as a published travel writer and with healthy doses of
pinball and live music. Aaron lives in suburban NYC with his wife and three