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Aaron Zwas
Works at Zwas Group, LLC
Attended Ithaca College
Lives in Fair Haven, NJ
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Aaron Zwas

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President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government works.
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Mr. Richards, at 71, reflects on age, the Rolling Stones and “Crosseyed Heart,” his first solo album in 23 years.
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Do you know how the internet gets across the ocean? This amazing map shows every cable that makes it possible.
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Transit agencies are building rail lines at great expense even when they’re no faster than bus service.
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To fully understand what’s at stake in the fight over the future of the Internet, you have to revisit another era.
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A $15.3 million makeover of the Commons pedestrian mall is both emblematic of and a stimulus for the rapidly changing face of downtown Ithaca.
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New partnerships with two major companies validate one effort to make Elon Musk's dream happen for real.
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The human-dominated geological epoch known as the Anthropocene probably began around the year 1610, with an unusual drop in atmospheric carbon dioxide and the irreversible exchange of species betwe...
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Blackstone CEO Stephen Schwarzman said he won't hire someone if they're not 'nice.'
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The "reform" measure makes room for industry-funded experts on the EPA's advisory board
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People
Have him in circles
161 people
Nick J's profile photo
Jay Ashton's profile photo
Derek Blake's profile photo
Ramesh Chaudhary's profile photo
DAWIDSON SANTOS's profile photo
daniel Torralbo's profile photo
Colin Whaley's profile photo
Elizabeth King's profile photo
David Yantorno's profile photo
Work
Occupation
Strategic Advisor
Employment
  • Zwas Group, LLC
    President, 2003 - present
  • Digital Marketing Works
    Director of Emerging Technologies, 2012 - present
  • National Decision Systems
    Project Manager, Business Analyst, 1999 - 2004
  • The CBORD Group
    Distance Learning, Technical Writer, 1997 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Fair Haven, NJ
Previously
Hoboken, NJ - NYC - Brooklyn - Ithaca, NY - Madrid, Spain - Rochester, NY
Story
Introduction

Aaron Zwas is a strategic advisor with 12+ years experience working with global brands, small businesses, and technology startups. He is a specialist in the areas of consumer technology, strategic enterprise technology, eCommerce, and business process design. Aaron is equal parts “Futurist,” with eyes-on-horizon vision and “Methodologist,” with boots-on-ground deployment experience. He sees the near future of consumer technology and uses this vision to develop actionable insights and strategies for his clients. When needed, he guides clients through developing these strategies into the requirements, plans, and operations that transform vision into reality.

Across all of his work, Aaron has a great track record in creating stakeholder alignment and buy-in via clear definition of objectives and success metrics.

Specialties
Emerging Consumer Technology: Develop strategies and objectives that drive visibility, demand, and revenue through digital channels. Includes e-commerce, marketing, mobile, tablets, voice, social media, and more. All efforts are objective-driven and data-proven, with a streamlined test-and-learn philosophy that delivers value early.

Strategy-enabling Technology and Operations: Design technology and operations projects that best meet the strategic needs of clients. Deliver often and early via a methodology that is accountable, repeatable, and scalable. In addition to technology requirements, this holistic approach brings focus to stakeholder buy-in, operational design, training, marketing, and KPI reporting. Valuable in scenarios related to new ownership, product development, and organizational redesign. Details include...

  • Definition and execution of dozens of successful projects. Dotted-line teams of up to 100 people.
  • Significant partner and vendor management experience
  • Management of PMOs with oversight of up to 30+ simultaneous projects
  • Deep experience within the hospitality industry via acquisitions of The Blackstone Group


Personal
Aaron holds a true passion for the intersections of technology, culture, and commerce. He has a Bachelor’s Degree from Ithaca College’s "Organizational Communication, Learning, and Design" program at the Park School of Communications. He has been a faculty advisor to the program since 2005. He complements his consulting career as a published travel writer and with healthy doses of pinball and live music. Aaron lives in suburban NYC with his wife and three young children.

Bragging rights
Hosted Thursday Night Pinball Fights in Brooklyn from 2000-2002. Can cure hiccups. Mildly fluent in Spanish.
Education
  • Ithaca College
    Org Comm, Learning & Design, 1991 - 1995
  • Brighton High School
    1987 - 1991
  • Alexander Muss High School In Israel
    1989 - 1989
Basic Information
Gender
Male
Great place for work. Good cappucino. Solid wifi internet. Spacious and lots of windows. Great owners and staff. Really from Denmark!
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