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Aaron Weiche
3,745 followers -
Family, Sports, Technology/Marketing in that order.
Family, Sports, Technology/Marketing in that order.

3,745 followers
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Aaron's posts

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I share a recent experience I had with FedEx and the importance of owning a customer's problem. 

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Fun interview with ZipSprout.
Today’s guest, Aaron Weiche, is the CMO of GetFiveStars – a service that works with companies, large and small, to build out their reviews platform. Ironically, Aaron and his team have found that perfect five-star rankings across the board isn’t the best way to pull in new business – potential customers find four and four and half star averages more believable. So maybe that employee mistake or bad service slip up isn’t such a big deal, as long as you’re listening to customers and responding to their complaints in the long term. And that’s what Aaron and his team preach.

Listen to +Aaron Weiche in this interview

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It's getting easier to get stars in Google. Now 3 total reviews gets the star treatment, where it was 5 total reviews before. 

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My January edition of 3 Digital Things looks at timing. Timing of your marketing, your communication with customers and showing you value their time.


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Always updating the product. See what we've been up to lately.

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I take a look at how long a customer feedback survey should be in the eyes of the consumer. 74% prefer to answer 5 questions or less. I'll outline a few examples in fast/casual food that ask 25 to 30! Wow.

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A collection of 3 recent experiences I had with brands that understand how to stand out to their customers.

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This months 3 Digital Things has me designing possible changes to Local search results on Google mobile SERPs, recognizing a "crappy" idea that paid off huge and a round-up of recent podcasts I've been on.

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My recent post on Small Business Trends looking at 3 things to tell every customer in person or with your marketing.
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