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Have you heard of +VinTank? If not, you should. While they are focused on helping the wine industry... the things they are doing with social CRM are quite amazing. My latest take on their platform here:

cc +Paul Mabray +James Jory 
With the volume of conversations that take place online today — literally exabytes worth — I'm constantly amazed by some companies' lack of monitoring/leveraging these conversations to improve...
Sandro Jakonia's profile photo
nice share, I'm impressed with how they implemented CRM in wine industry
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