In alot of ways you are right. The biggest thing that people forget, is that it is rare that Apple will put out half baked hardware, actually i don't remember a time that they have. Software they have a track record for it, but it is not in their DNA to put out bad hardware for many reasons i could get into. Unlike others in the market, especially lately with larger OEM's in the Android space, there is alot of get in the market first, iterate later mentality going on. HTC obviously followed apple in this sense with the finger print reader on the HTC ONE MAXX, it's placement is ridiculous, especially if you consider you have to have Shaq size hands to hold the device let alone to reach the finger print reader. That being said, because of it's placement, you can tell that it was an after thought. If the HTC ONE 2 or whatever they call it, has the same placement, it again goes to show you, that it is an after thought, it's placement makes no logical sense, and HTC was unwilling to vary from it's platform for that devices to make room for a finger print scanner. While retina display i honestly believe is just a coined term, there is alot to say about the quality of the display on Apple devices, they are some of the best i have ever seen, and some of the most color accurate. These types of things take years of refining to achieve, Touch ID will only get better, and the screen technology behind Apple's products will only improve as well. Apple doesn't need to play the arms race, they can follow, and let the competition work out all of the bugs. I love the Android platform, because it does allow for things to move quickly, we get some interesting things and it moves quickly. Many attempts are simply nothing more than gimmicks. But i think that is where Motorola is coming in and taking more of a iterative approach to hardware, focus on a manageable amount of hardware and innovate in unique ways. The difference in approach is that Motorola isn't out to make money hand over fist, rather bring compelling phones and push the value of services and the customer will come. There are only two major companies playing the long tail game at this point, and that is Apple and Motorola. One more quick thing about Apple and it's lack of innovation on the hardware front . None of us have any idea what Apple truly has that never gets past the prototype stage, prototypes and first generation technology make it into Android phones all the time, but Apple has a knack for letting first generation technology become time tested before allowing it into it's product cycle, or having to completely rebuild the technology to fit into its grand idea. They have had larger screen Iphones in the works for awhile now, the reason they haven't been playing in the space, most likely has something to do with power consumption issues, and current screen technology allowing them to mold it to a one handed device. They aren't going to give you a phone that you can barely hold on to. It takes time and process and trial and error to get it just right, sometimes, in order to achieve your product, you must wait. And it seems like you are playing catch up, but actually you are more likely to succeed, because it will be a product that people love. I guarantee Apple will sell a crap load of the larger iphone and it will look just as good as it's predecessors.