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Aaron Mandelbaum
Works at SMB Advisors
Attended Bentley University
249 followers|317,643 views


Aaron Mandelbaum

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6 months ago today, at HubSpot's annual marketing & sales conference, Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform.
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Aaron Mandelbaum

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This is awesome
It is Whiteboard Friday! Today +Rand Fishkin is back and has some great information on using subdomains vs. subfolders, using rel canonical vs. a 301 and more. Don't miss it!
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
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Aaron Mandelbaum

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Content - Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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Aaron Mandelbaum

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About six months ago, we reported that Facebook was working on a new product aimed squarely at the enterprise market under the working title, "FB@Work."..
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Aaron Mandelbaum

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Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right.
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Aaron Mandelbaum has been responsible for the demand generation intellectual property of previous employers.  His creations have helped clients generate more qualified leads while decreasing the cost per lead.  In addition, he has authored internal lead generation processes that have pioneered the use of inbound marketing inside the professional services industry.  The results produced from this effort have placed his results in the top 10% of professional services marketers for key metrics such as: blog subscription growth, Alexa ranking improvement, landing page conversions, and marketing generated pipeline.
  • Bentley University
Contributor to
Certified Inbound Marketing Professional; Lead Generation Specialist; Blogger, Marketing 2.0 Strategist; Brand Advisor; All Sports Boston
  • SMB Advisors
    Founder & CEO, 2014 - present
  • Harmony Healthcare International
    Director of Marketing, 2013 - 2015
  • OpenLogic
    Director of Marketing, 2011 - 2012
  • Sales Benchmark Index
    Director of Inbound Marketing, 2010 - 2011
  • Citizens Bank, Disney, Marriott, Ritz Carlton
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Aaron Mandelbaum's +1's are the things they like, agree with, or want to recommend.
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Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists

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How B2B Buyers Consume Vendor Content

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How to Benefit from the LinkedIn Publishing Platform |

Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build y

Manipulating B2B Personas is a Bad Move - Marketing Interactions

Over the last three years, I've helped more than a dozen clients develop 75+ personas. Considering I work mainly for tech companies, and no

Google Analytics Checklist for New Projects

Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a fe

How to use HubSpot to Streamline Your Social Media Efforts (and increase...

6 tips for using your HubSpot account to streamline social media.

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What Is SEO Now that Everything Is (Not Provided)?

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Google +1 Button

Recommendations when you want them. Learn more about the +1 button. The +1 button is shorthand for "this is pretty cool" or "

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What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a miles

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