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Aaron Mandelbaum
Works at SMB Advisors
Attended Bentley University
250 followers|26,807 views
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Aaron Mandelbaum

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6 months ago today, at HubSpot's annual marketing & sales conference, Inbound 2014, co-founders Brian Halligan and Dharmesh Shah stood in front of more than 10,000 attendees and unveiled the newest addition to their inbound marketing software, the HubSpot Sales Platform.
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Aaron Mandelbaum

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About six months ago, we reported that Facebook was working on a new product aimed squarely at the enterprise market under the working title, "FB@Work."..
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Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a few standards to remember. This post offers a simple checklist for doing the job right.
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Aaron Mandelbaum

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It is Whiteboard Friday! Today +Rand Fishkin is back and has some great information on using subdomains vs. subfolders, using rel canonical vs. a 301 and more. Don't miss it!
Subfolders or subdomains? 301 redirect or rel canonical? What about optimal link structures for SEO? Some of the basic questions are the ones that crop up the most frequently, and in today's Whiteboard Friday, Rand tackles those three.
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Content - Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing products and services, according to a recent report from The CMO Council and NetLine.
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Have him in circles
250 people
Alex Frederick's profile photo
Susan Summer's profile photo
Daniel Dinnebier's profile photo
Alberto de Torres Pachón's profile photo
Adam Goodson's profile photo
Prosefina Sico Austria's profile photo
S. Anthony Iannarino's profile photo
Craig Yaris's profile photo
Lizeth Porto's profile photo
Work
Occupation
Certified Inbound Marketing Professional; Lead Generation Specialist; Blogger, Marketing 2.0 Strategist; Brand Advisor; All Sports Boston http://Gplus.to/AaronMandelbaum
Employment
  • SMB Advisors
    Founder & CEO, 2014 - present
  • Harmony Healthcare International
    Director of Marketing, 2013 - 2015
  • OpenLogic
    Director of Marketing, 2011 - 2012
  • Sales Benchmark Index
    Director of Inbound Marketing, 2010 - 2011
  • Citizens Bank, Disney, Marriott, Ritz Carlton
Basic Information
Gender
Male
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Introduction
Aaron Mandelbaum has been responsible for the demand generation intellectual property of previous employers.  His creations have helped clients generate more qualified leads while decreasing the cost per lead.  In addition, he has authored internal lead generation processes that have pioneered the use of inbound marketing inside the professional services industry.  The results produced from this effort have placed his results in the top 10% of professional services marketers for key metrics such as: blog subscription growth, Alexa ranking improvement, landing page conversions, and marketing generated pipeline.
Education
  • Bentley University
Links
Contributor to
Aaron Mandelbaum's +1's are the things they like, agree with, or want to recommend.
How to Avoid Falling Short of Your Sales Goal This Year
www.jillkonrath.com

Why do we so often fall short of reaching our sales goals and what can we do to change this?

The Biggest SEO Shakeups of All Time
blog.hubspot.com

Check out a history of the SEO shakeups that rocked the Marketing world.

How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the H...
www.marketingprofs.com

General Management - Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same

Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
moz.com

Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing;

How B2B Buyers Consume Vendor Content
www.marketingprofs.com

Content - Nearly all B2B organizations (94%) tend to curate and circulate relevant vendor-related content internally before purchasing produ

How to Benefit from the LinkedIn Publishing Platform |
www.socialmediaexaminer.com

Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build y

Manipulating B2B Personas is a Bad Move - Marketing Interactions
marketinginteractions.typepad.com

Over the last three years, I've helped more than a dozen clients develop 75+ personas. Considering I work mainly for tech companies, and no

Google Analytics Checklist for New Projects
moz.com

Whether you're setting Google Analytics up on a site for the first time or checking a client's existing implementation, there are quite a fe

How to use HubSpot to Streamline Your Social Media Efforts (and increase...
blog.hubspot.com

6 tips for using your HubSpot account to streamline social media.

Best Practices for Following Up on Inbound Leads
www.funnelholic.com

Today's guest post is from Derek Singleton of Software Advice. A great writer who recently published research on converting inbound leads. E

What Is SEO Now that Everything Is (Not Provided)?
moz.com

Here at Moz, our organic traffic has already been at over 50% (not provided) for over a year, and our (not provided) numbers have been hover

4 Pitfalls of End-of-the-Year Selling
blogs.salesforce.com

How is your fourth quarter sales going? We are smack dab in the middle of the home stretch. Is it exciting or are you in a dead panic?! Mayb

Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
blog.hubspot.com

You want to monitor Twitter, you say? Brian Halligan, today's your day!

Google +1 Button
www.google.com

Recommendations when you want them. Learn more about the +1 button. The +1 button is shorthand for "this is pretty cool" or "

Marketing Automation | Demand Generation | Eloqua
www.eloqua.com

Improve your marketing effectiveness through marketing automation and automated demand generation with Eloqua.

Chief Marketer Annual Survey Find Marketers Believe in Power of Social M...
chiefmarketer.com

What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a miles

Open Source License Interpretation Made Easy | OpenLogic: The Enterprise...
www.openlogic.com

Why is it so hard? Understanding and interpreting open source licenses is not always an easy task. Open source licenses are essentially unil

Critical parts of your business's infrastructure depend on open source s...
www.openlogic.com

Open source software is unfairly reliable but even the best systems will have problems occasionally.

PPC Bid Optimization Without Conversion Tracking
searchenginewatch.com

Lesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can't. Not all campa