- Bentley University
- SMB AdvisorsFounder & CEO, 2014 - present
- Harmony Healthcare InternationalDirector of Marketing, 2013 - 2015
- OpenLogicDirector of Marketing, 2011 - 2012
- Sales Benchmark IndexDirector of Inbound Marketing, 2010 - 2011
- Citizens Bank, Disney, Marriott, Ritz Carlton
How to Avoid Falling Short of Your Sales Goal This Year
Why do we so often fall short of reaching our sales goals and what can we do to change this?
How CMOs and CIOs Can Collaborate to Win: Lessons From the Fox and the H...
General Management - Increasingly, IT must turn Marketing's data into something more valuable and measurable for the enterprise. At the same
Search Marketers Need to Evolve: Google is Rewarding Marketing Strategists
Google is increasingly rewarding broader marketing strategy, which means your job is evolving. It isn't enough to focus on search marketing;
How to Benefit from the LinkedIn Publishing Platform |
Use the LinkedIn Publishing Platform to create, publish and showcase your blog high-quality content to your professional network and build y
Manipulating B2B Personas is a Bad Move - Marketing Interactions
Over the last three years, I've helped more than a dozen clients develop 75+ personas. Considering I work mainly for tech companies, and no
How to use HubSpot to Streamline Your Social Media Efforts (and increase...
6 tips for using your HubSpot account to streamline social media.
What Is SEO Now that Everything Is (Not Provided)?
Here at Moz, our organic traffic has already been at over 50% (not provided) for over a year, and our (not provided) numbers have been hover
Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
You want to monitor Twitter, you say? Brian Halligan, today's your day!
Chief Marketer Annual Survey Find Marketers Believe in Power of Social M...
What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a miles
Open Source License Interpretation Made Easy | OpenLogic: The Enterprise...
Why is it so hard? Understanding and interpreting open source licenses is not always an easy task. Open source licenses are essentially unil
Critical parts of your business's infrastructure depend on open source s...
Open source software is unfairly reliable but even the best systems will have problems occasionally.