i got really excited about the image for this - i love that video. the blog post was pretty spot-on as well
Another post by yours truly. Since it's about Google+, figured I should probably share it here :)
at this point they're pretty much automatic - Google just adds them on to your ads if you have any +'s and an exact domain match. Only reason I'd recommend turning them off is if you have like, eight pluses and your competitors have 9 million.
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