Align ad copy and keywords around offline marketing initiatives, and make sure you align budgets as well - a major TV push results in increased search volume, and if you're not prepared to take advantage of the influx of searchers that's a huge missed opportunity!
- Hearst CorporationMobile Marketing Strategist, presentHearst's Digital Marketing Services is a premier multimedia company offering proven, lead-generating solutions for large and small businesses nationwide. Web Presence, Mobile, Social Media, and Print
Paid Social Media is No Longer an Option | Social Media Today
How does your business use Twitter Advertising to gain more followers, promote an event, drive more traffic to your website, sell more produ
The Programmatic Opportunity – Think Insights – Google
Automated buying, machine-based buying, programmatic buying. Call it what you may, there's no doubt that technology is changing the way medi
Google looks to lure local reviewers away from Yelp with City Experts pr...
On Friday, Google quietly announced City Experts, a new program that offers perks to those who frequently review local restaurants, bars, an