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Aaron Keller
Works at Capsule
Attended Carlson School of Management
Lives in Minneapolis, MN
73 followers|110,927 views
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Aaron Keller

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Never thought a design from Capsule would be in a J Lo video. Time to hang it up and retire. 
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Winner, winner, chicken dinner. 
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Well done Hart of Capsule.
A few years ago I spoke to a troupe of Girl Scouts as part of a series on careers. In doing so, the first question I posed to the group of wide-eyed young women was, “What is a brand?” Several answers were offered up including, “It's what they used to do to cows on the ranch.” ...
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Most proud of how this one turned out. Amazing to meet someone who embodies the brand, it was like meeting Mr. Chipotle (if there were such a person).
A vegetarian selling meat. Oxymoron? William is a vegetarian and has been with Chipotle since the early days. He has been selling meat the entire time and when asked how he reconciles this fact, his answers are as elegant as the brand.
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Thoroughly enjoyable fellow, great lessons on design inside a large corporation. Worthy read.
Phil Duncan gives us a great perspective on what design needs to consider now that we are at the table in the C-Suite. He was both pragmatic and inspirational as he rolled out the rug of understanding. His first list, from observations and patterns, how to get yourself to the table.
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Aaron Keller

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Marvelous post
True, design has come into its own. Over the past 15 years of our firm, we’ve watched with glee as the C-Suite welcomed the disciple of design to the adult table. We’ve had great conversations with Mauro Porcini previously with 3M and now with PepsiCo.
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Aaron Keller

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Nice to see this getting more views than we had ever expected. 
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A worthy read by the Hart of Capsule.
A few years ago I spoke to a troupe of Girl Scouts as part of a series on careers. In doing so, the first question I posed to the group of wide-eyed young women was, “What is a brand?” Several answers were offered up including, “It’s what they used to do to cows on the ranch.”
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Aaron Keller

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Hello
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The most powerful brand in the world. Do you agree with the argument or can you provide a counter to the case? http://bit.ly/1hOkDJA
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Amazing team of CEO and CDO at Pepsi Co // Embedding design thinking deep into the business culture. 
The duo atop Pepsi Co are turning a frugal follower into a design driven organization. They hold the positions of CEO and CDO respectively. The relationship between these two titles has no real comparison considering the Chief Design Officer is too new and design is just entering this level the conversation. So, we can be certain Indra and Mauro are setting a new high bar for a design driven organization.
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Concise, enticing and worthy of the FUSE stage. 
Dave Moore gives us an authentic look at all the rust, dents and scrapes inside the Ethan Allen brand of retail. The changes happening at the speed of retail were sometimes inconsistent and the impact was becoming apparent to Mr. Moore.
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People
Have him in circles
73 people
Darrell Eager's profile photo
mireya trias monllau's profile photo
Alec Rippberger's profile photo
Gem Force's profile photo
Tim Brunelle's profile photo
Brian Adducci's profile photo
Rachelle Bodet's profile photo
thomas nguyen's profile photo
Clint Perez's profile photo
Work
Occupation
Entrepreneur
Employment
  • Capsule
    Entrepreneur, present
  • Yamamoto Moss
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Minneapolis, MN
Previously
Amery, WI - Manchester, England
Story
Tagline
Connector, design thinker, speaker, family man, author and prolific writer.
Introduction
Author of two books, founder of Capsule Design, Father, Speaker, and reader of many books.
Bragging rights
Survived the process of writing two books, grew up in rural Wisconsin, founded a design firm at the ripe old age of twenty-nine.
Education
  • Carlson School of Management
  • University of St. Thomas
  • Manchester University
Basic Information
Gender
Male