Aaron is a leader, technologist, musician and horse person with 25 years experience in starting, growing and monetizing successful businesses.
While it would not be unusual to find Aaron in the middle of Montana every October with his wife Marianne riding horses every day and enjoying the "truly big sky", it is always a possibility that he is online. Aaron’s passion for new technologies such as social media is contagious and its been said that after a day with Aaron you will find yourself tweeting, posting, blogging, searching and roaming the web for an opportunity to be part of his vision. His most recent passion focuses on driving growth through the winning combination of leadership and emerging technologies. Learn more about Aaron and growth at www.theperiscopegroup.com
Aaron has held executive management positions across B2B, consumer and large enterprise segments spanning technology, Internet, digital media, entertainment, gaming, interactive education, biomedical devices and financial services. He has held senior executive positions within publicly traded companies, startups, lead many M&A projects and been directly responsible for introducing direct consumer sales into product distribution. Aaron has created distribution channels for retail, direct, VAR, OEM and online businesses. He has a proven track record in raising strategic/venture capital and is a strong negotiator. Aaron has hands-on M&A experience (asset and stock), both purchase and sale side and has managed joint ventures, strategic investments and other intellectual property based deal structures and licenses. Aaron is a leader with experience managing teams ranging from startups to over 600 people. He has managed businesses ranging from a few million to over $100 million in annual sales.
Aaron is an industry leader in designing and installing visual business solutions. He has developed these solutions over the last 20 years and applied them applied to numerous areas across the enterprise, including strategy development and implementation, board governance, process improvement, risk management, audit and internal controls, leadership development, organizational transformation and project management. Through these visual business solutions Aaron has enabled leaders and employees to achieve outstanding results by providing a quicker and greater understanding of complex business functions, processes and problems, better grasp of cross-organizational connections and dependencies, increased individual accountability and team collaboration. The tools also provide stronger prioritization, more concise and relevant communication (which is now readily remembered), faster and more effective planning and execution efforts, more reliable decisions, and reduced waste.
Aaron has worked and consulted with several organizations including; Sony Electronics, Disney Interactive and Feature Film, Microsoft, Philips Interactive Media, Nike, Kodak, McGraw-Hill Home Interactive, The Washington Post, Toshiba, National Geographic, Aldus Corporation, Apple Computer, Advanced Technology Laboratories, NeXT Computers, REI, and HarperCollins The American Electronics Association, Washington Software Association, University of Washington, Michael G. Foster School of Business Entrepreneur Center, Portland State University Entrepreneur Center.
Some of Aaron's favorite things include producing animated storybooks for Disney Interactive such as The Lion King and Pocahontas, creating Lamb Chop Loves Music (with Shari Lewis) for Philips Interactive Media, growing US sales of Aldus PageMaker software to over $100MM, building a totally visual approach to business planning & execution, and bringing to market the first all digital diagnostic ultrasound scanner now owned by Philips Medical Systems
Aaron's education includes BSEE and MSEE degrees from the University of Washington in electrical engineering and computer sciences.