Aaron Friedman has over 7 years experience in online marketing.
Aaron is the Director of Innovation at Five Blocks, a brand and reputation marketing agency, where his role is to develop new processes driven by research and technology in order to improve the company’s services and offerings. He oversees and is responsible for the proprietary reputation monitoring dashboard, which is currently in development. Additionally, he plays a major role in business development and company branding by contributing thought leadership.
Previously, Aaron ran his own independent consultancy which focused on creative digital marketing (web presence optimization, SEO, and online branding). Aaron specializes in social media strategy development, its convergence with SEO, and creative content creation. Aaron has worked with major agencies such Resolution Media, (part of Omnicom Media Group) where he played an integral part in laying the foundation for their SEO and social solutions, and the Zocalo Group, a word of mouth digital agency, where he specialized in social media analysis and emerging media tools for digital marketing programs. He also created and ran the SEO team at Spark Communication, (part of Starcom Media Group, a Publicis agency), and was the Director of SEO and Kahena Digital. Aaron has a vast experience leading client strategy ranging from local, digital marketing, to national and global search marketing.Aaron writes for his personal blog about life, digital marketing and the relationship between search & social, as well as Search Engine Land, Marketing Land, and contributes to the other publications across the web. You can find Friedman speaking at SMX, SES, PubCon and other conferences around the world. You can also follow him on Twitter @AaronFriedman.
Aaron is a business and marketing graduate of Yeshiva University, Sy Syms School of Business. When not working, you can usually find him spending time with with his wife and their kids. He enjoys the outdoors, photography and embracing his inner ‘geek’, which means, you can usually find a new technology nearby and a smartphone in his hand.