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Aadhav Creation
An Belgium software company
An Belgium software company


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6 Reasons Why a Website is Important for your Business

A simple question, what is a website? In its bare form a website is a single domain that consists of different web pages. We should all know that by now, but surprisingly what we don’t all know, is the benefits a website can provide for your business and its shocking to witness how many businesses don’t actually have a website or online presence!

If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow.

As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business.

What are some other benefits of having a business website?

Cost Effective
You know exactly how much your website is going to cost you and it’s on goings – a brick and mortar store on the other hand is susceptible to many out of the ordinary occurrences which could blow out the costs such as leaving the lights on, theft, damage, extra staff etc.

A strategically developed website and online presence solution provides tremendous benefits and costing outlines.

Accessible around the clock
Your website and social media accounts are accessible 24/7/365. Imagine that you want to buy from a store. You put in all the effort required to go to the store, but when you get there, it’s closed. We all know how irate we feel in that situation. You’ll think twice about going back given the bad taste its left (ok might have been your fault for not checking but hey, this is proving the point here!). You will just find another store that is more easily accessible.

Since your website is operational around the clock, from the convenience of the local coffee shop, their couch or their bed, your customers and clients can easily access your website and services.

What is more convenient: driving outside to look for different stores that are available to shop in, or sitting in the comfort of your own home and shopping for the products you’re looking for? Pretty obvious answer, unless you like aimlessly driving around. Smart businesses realise this and thus have their own website housing their products and services so that potential customers can browse online for the products they want to purchase.

By building a website you are giving your business the opportunity to tell consumers why they should trust you and the testimonials and facts to back up those opportunities. Believe it or not, most people will search the internet for a product or service before the purchase to check the credibility first. When you provide good service or product, positive word-of-mouth about your business is likely to spread. Which in turn, delivers more repeat and new business.

People tend to trust a business after they have done business with it. Using your website, you can continuously serve consumers online and increase your credibility as a business owner.

Without sales, or selling more than you spend, your business is doomed. By having an online presence, you allow for the sale of your products or services around the clock to whoever whenever with no or hardly any limitations; Unless you run out of stock or overworked, but thats a good problem to have right! Giving your business the online presence it deserves is crucial to your brand and accountants smile.

In short, being visible worldwide means you are very likely to gain more customers. The more customers and visitors you have, the more sales you will generate. The more sales you generate the happier you and your shareholders will be!

Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. All online marketing strategies have been proven to be effective. Which ones you choose depends on the type of business you are in. Speak to us to see which are best for your business.

Bottom Line
It is imperative for every business to have a website. The more professional your website is; the more advantages you can gain. Feel free to let us know your thoughts by commenting on our
Facebook Page, Twitter, Youtube and Google+

You might also want to check out our services page. Let us help you develop an effective website solution for your business, tailored to honing in on your prospective clients.
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Design - We will design your website

You want a greenhouse one can take a pleasant stroll through. A greenhouse that will make your guests linger. User-friendliness is key when it comes to this: the visitor must be able to explore freely, without getting lost. To find everything quickly, without having to search. We bear this in mind when creating the design.

Usability as a starting point
To create a design that is both visually attractive and user-friendly we need to bear usability in mind when designing the user interface. We have to think about the user experience. There are several factors we must take into consideration when designing a website and/or application. That is how we anticipate changes and pay attention to familiarity, simplicity, availability and recognisability.

Optimization on every platform
Because of the constantly evolving web surfing behaviour of the average user your website should be optimized to be visited on every platform. This is why Aadhav provides responsive or mobile websites. Besides this, Aadhav can also help you get awarded with the Any Surfer label so you can offer a more accessible website that every visitor can easily explore.

For the creation of the web design itself we aim for the ideal mix between user-friendliness, innovation and creativity, all of which perform in function of your business model. Our web designers create for every function and goal, always keeping usability as a starting point.

We provide online hospitality
Are you looking for a creative and enthusiastic team to trim and fertilize your greenhouse? Then do not hesitate to contact us
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Importance of a dedicated server for your organization

For every business organization, their online presence matters a lot. For businesses that completely depend on their online presence, it is important to have a proper server from where they can easily operate their websites. Growing demand for server is one of the biggest reasons why so many types of server are available.

A dedicated server is a type of physical server that can be used by only one user. This particular server is used for hosting websites that belongs to the customer only. Such websites are capable of utilizing the processor and memory resources within the system or have a huge amount of data and database.

According to a recent survey on hosting services it was revealed that a dedicated server is the finest hosting arrangement for every business organization and website but is expensive. As you are not sharing the server with anyone, your website remains in its safe zone, completely unaffected by the other websites. This refers that your website will not slow down even if the other websites stay busy. In case your website is hosted on a standard shared server, then it may happen that your website will be competing for server resource having up to 300 other websites. With dedicated server, you are not sharing it with any other websites and that is why it is recognized as one of the most secure and reliable hosting service.

There are loads of advantages that one can enjoy while having dedicated server. Some of the crucial ones are as follow :

• High server security.
• No chances of your website becoming slow due to other users.
• They provide great technical support in case of managed servers.
• Increases the reliability of server along with the up-time.
• They provide options for upgrade route as your website grows.
• Enough bandwidth and space.

Though there are no such disadvantages to talk about but one of the drawbacks of having this server is its high price. In future the price will increase and not decrease. But having dedicated server is worthy because as a website owner you can enjoy loads of benefits. Having a proper hosting server will make your website popular and accessible to all, which in return will increase the profit of your company.

There are two types of dedicated servers available – managed and unmanaged. The administration is done by the service provider in case of managed server and if the server is unmanaged it is the responsibility of the user to perform the administration tasks.

Though the dedicated servers cost higher than that of the shared server but it is extremely worth to have dedicated server. This is one of the best available platforms for the companies that are starting from the scratch as well as for the existing companies. If you are starting an online business and planning to launch 2-3 websites altogether, it is best to go for dedicated server rather than any other hosting server. With shared server, it is a known fact that you will save money but the services provided by them will not live up to your expectations.
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An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can't see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.

A Common Argument Against SEO
We frequently hear statements like this:
"No smart engineer would ever build a search engine that requires websites to follow certain rules or principles in order to be ranked or indexed. Anyone with half a brain would want a system that can crawl through any architecture, parse any amount of complex or imperfect code, and still find a way to return the most relevant results, not the ones that have been 'optimized' by unlicensed search marketing experts."

But Wait ...
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog, looks like a Lab, playing fetch in the park." On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.

Understanding both the abilities and limitations of search engines allows you to properly build, format, and annotate your web content in a way that search engines can digest. Without SEO, a website can be invisible to search engines.
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