Adapt or Die
Excellent points, I'm more than willing to pay a small premium to support my local store. Or for the benefit of receiving the product immediately. But this amount of markup is outrageous.
If a business is already dying, raising prices this much will just kill it. Dying a slow death is not fun I'm sure, but doing this just ensures that if people ever do find out, you are done immediately.
Instead of trying to rip-off people enough to meet former quarterly goals, instead of trying to eke out enough profit to still make a living. Adapt, improve, change. Or else die.
It really is as simple as that. Thanks, as always, +Steven Vaughan-Nichols