Alyce's mission is to design and market consistently innovative and fresh styles in evening wear that inspire and endow a unique look and personal feel for girls and women experiencing such momentous occasions as the milestone rites of passage of prom, marriage, graduation and other special life events. To that end, we are committed to maintaining the highest standards of design, construction, and production.
We value our heritage and the vision of Alyce Hamm, our founder. We strive to reflect in our fashions the renowned French aesthetic and European sense of beauty for which she stood. Alyce also portrays the hospitality and warmth in our company culture that Alyce herself instilled during her many years of leadership.
We care deeply about our retail customers' success and strive each day to live up to their praise for being responsive, keeping promises and for providing the best and most heartfelt service in our industry. Beyond that, we are continuously committed to identifying new ways to help our retail customers and consumers even more.
Alyce Cares reflects our civic responsibility to support worthy nonprofit organizations, especially those that provide scholarships to students in the fashion industry or that wardrobe girls in need of prom dresses.
Based in the Chicagoland area, ALYCE Paris is a highly respected and much loved family-owned manufacturer and marketer of prom, evening, pageant, and bridal gowns. In 1955, Alyce emigrated to the United States from France, where she trained in Parisian couture and costume design at the prestigious Paris Ecole de Couture. Alyce Hamm, a native of Alsace-Lorraine, France, opened Alyce Designs in 1967 with her brother Jean-Paul Hamm, the company's President and CEO. It was her dream that the company become internationally successful; within a short time, her designs were worn by women worldwide. Alyce is still remembered for the dignity, elegance and integrity she brought to the industry for over 45 years. The baton has passed to her niece, Claudine Hamm, Chief Operating Officer, Creative Director and Principal Designer.