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Alex Stockdale
40 followers -
Artist/Musician/Photographer
Artist/Musician/Photographer

40 followers
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Amazing remix!
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Day2
Day2
jmlondon2014.blogspot.com
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Go follow my girlfriend in London!
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10 - Tapping the Groundswell with Twitter
The face of a company can be portrayed in a number of ways, whether through visual ads, commercials, events, or even the use of social media. In Chapter 10, the authors give the spotlight to Twitter. The reading begins with the experience of a woman by the ...
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11 - How Connecting with the Groundswell Transforms Your Company
Chapter eleven opens with the story of Rob Master, once the U.S. marketing directors for skin care products under the brand Unilever. In 2001, the company spent over $2.1 billion on marketing in the U.S. with 40% covering media such as television, print, an...
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4 - Tapping the Groundswell
Chapter four dives into the importance of listening, in order to reveal the possibilities of a successful groundswell approach. The authors describe this theory by bringing up Lynn Perry, a cancer patient who has had three forms of terminal cancer. Perry be...
4 - Tapping the Groundswell
4 - Tapping the Groundswell
alixplox.blogspot.com
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3 - The Social Technographics Profile
       Chapter three introduces the idea of social profiling by referencing three AFOL's (adult fans of Legos). Their names are Eric Kingsley who creates through use of the web, Joe Comeau who reacts, and Linda Dallas who ends up reading the overall outcome...
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It's only a matter of months before facebook starts dying.
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