Making the Shift from Strings to Things

Semantic SEO is the nascent art of optimizing web sites and other web-based resources for semantic search. But, strictly speaking, it's unnecessary to speak of "semantic SEO" or "semantic search" because the reality of contemporary search engines have made the qualifier redundant.

Semantic web technologies are now intrinsic to the way modern search engines work, and organic search marketing strategies need to address this reality.

A fantastic and thorough post here by +Aaron Bradley that you should read, bookmark and reference. The only bit I'd add is that I still see keywords as important because they make it easier to identify entities. Keywords are the labels for subjects in your content, making it easier to perform entity extraction and assign it to relevant nodes in the Knowledge Graph.

#seo   #semanticsearch   
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