Early Prediction of Popular Hashtag Compounds

Compounding of natural language units is a very common phenomena. In this paper, we show, for the first time, that Twitter hashtags which, could be considered as correlates of such linguistic units, undergo compounding. We identify reasons for this compounding and propose a prediction model that can identify with 77.07% accuracy if a pair of hashtags compounding in the near future (i.e., 2 months after compounding) shall become popular.

Intriguing research and somewhat sad that we're fairly predictable. Potential marketing application here for someone who is really trying to get ahead of the curve.

#social   #twitter   #research  
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