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The Impact of Rel=Author

After implementing the rel=author tag I can’t grantee your blog or website will get better search rankings. But I can guarantee you will steal some clicks away from your competitors. In my case I am fortunate enough not to have any rich snippet competition, as illustrated above. Either way I would say Google authorship markup is worth your time.

Nearly a 40% increase in traffic since authorship was applied. More evidence that you should be participating in Google's Authorship program.

Related: http://www.blindfiveyearold.com/how-to-implement-rel-author

#seo #relauthor
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Brandon Fritz's profile photoBrandon Olson's profile photoJonathan Bates's profile photoBrian Nelson's profile photo
19 comments
 
absolutely, that's such an amazing CTR improvement
 
i hope the featurerollout for germany is coming soon...
 
Nice percentage improvement but on very low numbers. On Jan I0th, I installed the rel="publisher" tag on one site confirming G+ page. Between Jan 13th and Jan 15th, daily visits climbed steeply from 3322 to 4819 and have remained relatively consistent since. I'm still monitoring but believe it's responsible for an additional 1000-ish daily visitors.
AJ Kohn
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That's interesting +Robert Irwin! Are you getting it to a diverse number of pages or just the home page?

And yes, this instance is small in nature. I've had reports from others of larger improvements. The trick is really to look at Author Stats just after a site is given the Authorship treatment. Then you can see the impact which is ... often substantial.
 
Spread is across the site +AJ Kohn with bulk on home page and content that's linked from G+ page.
 
AJ asked about the author stats so I updated the article with some screenshots. Unfortunately, I couldn't segment out the keyword which the whole article was based off of. But the stats are still impressive!
 
Keep this stuff up! Thanks. I'd thought I'd implemented it but I'd only half-arsed it...
 
Phew, got there. Thanks for your help with this AJ There is something weird about Wordpress author pages - at least on my Wordpress install - couldn't get the 'author page' to show as a page it just redirects to my home page. I even got a plugin so I could set the author base to /about (instead of 'author') but then WP forced me into having another /about/myname 'author page'. I created a page like that with /about as the parent but no deal, I couldn't even view the page?? HOWEVER I just put rel="me" in the G+ link I have in the footer (of every page) and I now pass on your test script (http://www.peterbennett.net/) Took waaay longer than it should have (but then, I'm always saying that ;o)
 
I think it's important to note, this guy is talking about traffic that is under 100 uniques a week. rel=author is a great add, but does anyone have case studies of large scale implementations?
AJ Kohn
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Those are tough to come by +Brandon Fritz. I've worked with a few (large multi-author sites) and seen what I believe are some very solid results.

But there are a number of mitigating factors. Authorship doesn't roll out for all authors all at the same time and you don't actually have visibility into each author's performance unless you ask each author to look at and report their Author Stats data.

I'm personally confident that it does have an appreciable impact but I don't have bulletproof data to present.
 
+AJ Kohn I agree with you on the impact. I just launched it on a large, heavily trafficked website, and I'm seeing significant increases in Google traffic. Author results popped immediately. Again, a bulletproof case study would be nice for reference.
 
I have a client's site I would like to test this on but there are other inbound efforts that might skew results. Its hard to have controlled traffic patterns on a larger site.
 
I have rather low traffic numbers as well, but so far (just a couple of days) it actually seems like my click through rate may be going down. There are no other author pictures on many of the SERP pages I'm on. In this case is it not good to be the only one. Maybe I need a better picture :)
 
Brilliant AJ. I have a couple great opportunities to apply this. I really have felt even before I saw these great numbers you posted here that it would do much to increase click throughs. +AJ Kohn, +Brandon Fritz I'll have ta keep ya posted on how it works on our larger trafficked sites. What data points would you consider using to determine it's effectiveness?
AJ Kohn
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+Ryan Mendenhall the best way is probably to isolate a set of terms and URLs that have a consistent rank and traffic profile. Lauch Authorship, determine when it goes live, and then see if the traffic profile on those terms changes. If things remain relatively the same you should be able to attribute material differences to the presence of Authorship.
 
Thanks +AJ Kohn. I wouldn't need to implement this site-wide, right? We could do a test with one author to see how it works, yeah?
 
Alright +AJ Kohn, I've given it some time to marinate and I'm just looking at some initial results and it's looking super cool! I'll put together some numbers and share. Thanks for your help with this. I'm excited to share!
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