5 Graphics that Recap the Most Important Google SERP changes in 2012

Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates all the changes together.

For each change, we identify the elements of the change and call out industry reactions. Sentiment analysis was done using Topsy with a deeper dive into individual tweets and article comments for additional insight.

This is a really well done and effective piece by +Nathan Safran and +Conductor.

Shared publiclyView activity