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5 Graphics that Recap the Most Important Google SERP changes in 2012

Given the extent of the changes in the SERPs and knowing that a picture is worth a thousand words, we mocked up the changes individually, showing a ‘Before’ and ‘After’ wherever possible, and also included a final mockup that encapsulates all the changes together.

For each change, we identify the elements of the change and call out industry reactions. Sentiment analysis was done using Topsy with a deeper dive into individual tweets and article comments for additional insight.

This is a really well done and effective piece by +Nathan Safran and +Conductor.

Thomas Quintana's profile photoPolly Jones's profile photoAbdelilaH ElKhoudri's profile photoAaron Charlie's profile photo
More changes in 2012 than any other year.  Thanks for this.
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