Compromise and SEO

It’s cost us some potential clients. We’ve had potentials come to us who wanted us to do (choose your questionable technique here). We turned them down with a “We’re sorry. We don’t do that, here. We can (insert other technique), however, and here’s why.” Sometimes, offering a viable replacement keeps them with us. Sometimes it doesn’t.

It’s cost us some potentially excellent team members. We’ve been accused of “doing too much” or “giving too much” by previous partners on jobs. We’ve been accused of being too fussy with the work we provide our clients.

It's nice when someone else writes something that you would have written. In this case +Gabriella Sannino takes the words right out of my mouth.

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