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AJ Kohn
Works at Blind Five Year Old
Attended George Washington University
Lives in Walnut Creek, CA
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AJ Kohn

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The Most Important Link Penalty Removal Tool: Your Mindset

In my experience, the winners are the ones who come with meat cleaver in hand, don't try to cut corners, and take on the full task from the very start, no matter how extensive an effort it may be.

I agree 103% Eric. Don't tip-toe and try to preserve a few links that you think you can sneak by Google. If a link is on the borderline or marginal in value you nuke it. Kill them all with fire the first time. Screw up the courage and rip the bandaid off quickly. Trying to incremental your way out of a penalty like this is a sure fire way to extend your pain.

#seo  
What's the most important part of recovering from a Google link penalty? It's in your mindset and approach. Grab your cleaver, and learn how to get your mindset to work for you.
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They do have expiration dates but you would still need to clean up the mess otherwise you are just waiting for your next penalty :)
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AJ Kohn

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US Desktop Search Trend

January saw a return to negative numbers with a 4.03% decrease, year over year, in desktop search volume. It will be interesting to see if we return to a negative year over year trend in 2015 or if things moderate.

#search  
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For now we are left to our own web analytics data, which is more important than ever.
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It Isn't Always Just About Business

We need more of this in our life.
Add a location to your Tweets. When you tweet with a location, Twitter stores that location. You can switch location on/off before each Tweet and always have the option to delete your location history. Learn more. Turn location on. Not now. Turn off location ...
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shared with my cousins in the Minneapolis area --- def Wild fans
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The Believers

Magic has entered our world. In the pockets of many Americans today are thin black slabs that, somehow, understand and anticipate our desires. Linked to the digital cloud and satellites beyond, churning through personal data, these machines listen and assist, decoding our language, viewing and labeling reality with their cameras. This summer, as I walked to an appointment at the University of Toronto, stepping out of my downtown hotel into brisk hints of fall, my phone already had directions at hand. I asked where to find coffee on the way. It told me. What did the machine know? How did it learn? A gap broader than any we’ve known has opened between our use of technology and our understanding of it. How did the machine work? As I would discover, no one could say for certain. But as I walked with my coffee, I was on the way to meet the man most qualified to bridge the gap between what the machine knows and what you know.

A very nice history of deep learning. It's a bit long but interesting without the hype that comes with many pieces on artificial intelligence.

#technology   #neuralnetworks   #deeplearning  
The hidden story behind the code that runs our lives.
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AJ Kohn

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Google's Knowledge-Based Trust Approach to Quality

I've taken an initial look at the paper, called "Knowledge-Based Trust: Estimating the Trustworthiness of Web Sources", and there's much about it that's both compelling and contentious, as it as well sometimes offers inadvertent insights into other Google projects and priorities.

Lots of interesting points here by +Aaron Bradley. From my perspective the paper simply shows that they're working on a way to use fact correctness of a source as an additive measure of trust.  

#seo   #semanticsearch  
Google's Knowledge-Based Trust would score the trustworthiness of resources by evaluating the correctness of their factual information.
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+Mark Traphagen What, you're citing +Duane Forrester?!  Very slippery slope, relying on such an unscrupulous character for your information. ;)

Seriously, thanks for the additional colour* Duane, good stuff.

* this spelling employed for old time's sake
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Is MAU an Effective Audience Metric?

These services have an incentive to report the biggest possible active user numbers, so tend to include almost any measurable interaction with their app or service in the definition of “active”. But from an analytical point of view, this isn’t the most helpful definition. Not every interaction with a website or app really represents “active” or “intentional” use. But how do you define “active” engagement with your app or service? That depends on what you’re trying to achieve with the metric.

I like the idea of dividing actions into Active Unengaged and Active Engaged. The latter (MEU) is a better metric of the type of usage a site would want to encourage. Seeing changes to this or in the ratio of MAU vs MEU provide better instrumentation. 

#analytics   #mau  
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AJ Kohn

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Remember ...
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I am a son of a dick.
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AJ Kohn

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Structured Data Testing Tool Bookmarklet

The old rich snippets testing tool bookmarklet no longer functions so now you must use the new structured data testing tool bookmarklet instead. Update your bookmarklet today and say goodbye to copy and paste.

#search   #structureddata  
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+AJ Kohn Same thing testing if pages are mobile friendly  ;-) - http://www.v1seo.co.uk/bookmark/
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Why This Tech Bubble is Worse Than the Tech Bubble of 2000

But there is one critical difference.  Back then the companies  the general public was investing in were public companies. They may have been horrible companies, but being public meant that investors had liquidity to sell their stocks.

Interesting perspective here from +Mark Cuban. I think he's right to a certain degree but I believe the acquisition potential (lightly referenced as an exit) is higher today than it was in the last bubble. 

Depending on your strategy, you may potentially be investing with the knowledge that an exit is more likely than an IPO. To a large VC firm those are singles and doubles (aka - busts), but to some angels those returns might be just fine.

But how many really have these types of expectations? Probably not as many as I'd like. Mark's likely correct that too many invest thinking their 5K investment is somehow going to return 1000x instead of 10x.

#startups   #vc   #angels  
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Mark makes some good points. I think APP bubble is a more apt description of what's going on.
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AJ Kohn
 
Well done +Jacob Chappell. Well done! 
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Scaling by "delegation" isn't good enough

I’ll do it myself, then I’ll understand it, then if further investment is warranted, I’ll have the experience to hire and instruct a new person.

This is how I did it when I was young and naive, and I see the pattern repeated all the time. And it’s wrong.

In my youth I certainly held this belief. I should know how to do it before I pass this off to someone else. And there's still a small part of that for some skill sets. But for others I've overcome this mentality. If I scaled (which I most likely won't) I'd be looking for others who were the best at things I didn't know or want to do. 

#entrepreneurship   #leadership  
Young founders may fancy themselves wizards of coding, design, and salesmanship, because they're individually excellent; I did! But it should be obvious that those skills don't mean they can build ...
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Excellent.
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I did not wake up in Vals, Switzerland.

#ididnotwakeupin  via: http://mir.no/work/#prepping
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Niiiiiice! 
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Work
Occupation
Marketing, SEO, Product Strategist, Purple Jellyfish Farmer
Employment
  • Blind Five Year Old
    Owner, 2007 - present
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Walnut Creek, CA
Previously
La Jolla, CA - Cardiff by the Sea, CA - Washington, DC - Arlington, VA - Elkins Park, PA - State College, PA
Story
Tagline
SEO, Marketing, Product Strategist
Introduction
SEO (and proud of it). 

Owner, Blind Five Year Old, Marketing Land Columnist, SEOmoz Search Ranking Panelist.

20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline. 

Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.

Bragging rights
Mount Diablo Challenge in 1:26
Education
  • George Washington University
    Marketing, 1989 - 1993
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AJ Kohn's +1's are the things they like, agree with, or want to recommend.
PBA Bowling Challenge
market.android.com

Gioca contro i migliori in PBA Bowling Challenge! Gareggia contro i più grandi nomi della PBA Bowling in oltre una dozzina di luoghi diversi

Muir Primary Care Pediatrics
betterdoctor.com

Tessie Okamura MD is a pediatrician who specializes in pediatrician. Dr. Okamura is licensed to practice in California. She practices pediat

Havana
www.urbanspoon.com

Havana, Cuban Restaurant in Walnut Creek. See the menu, 4 photos, 1 critic review and 16 user reviews. Reviews from critics, food blogs and

Take Our Survey & Help Update The Periodic Table Of SEO
searchengineland.com

The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search eng

Dropbox - Online backup, file sync, and sharing made ea...
www.dropbox.com

Dropbox is the easiest way to store, sync, and, share files online. There's no complicated interface to learn. Dropbox works seamlessly with

Keyword Suggestion Tool
ads.youtube.com

Keyword Tool. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in

Authorship - Webmaster Tools Help
www.google.com

Help articles; Webmaster essentials; My site and Google; Using Webmaster Tools; Sitemaps; Help forum; Checklist; Get started; Webmaster Guid

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger?
icanhascheezburger.com

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger? the home of lol cats and lol* (other animals). All of our lolcats and lol*whatev

Google+ Platform — Google Developers
developers.google.com

Plugins · +1 Button · Badge · Branding Guidelines · Share · Snippet · Buttons Policy · Hangouts API · Getting Started · Sample Apps · Writin

WordPress › Blog Tool and Publishing Platform
wordpress.org

WordPress.org. Home; Showcase; Extend. Plugins; Themes; Mobile. About; Docs; Blog; Forums; Hosting; Download. WordPress is web software you

Time To Long Click
www.blindfiveyearold.com

Time to long click puts many search changes into perspective and gives sites renewed reason to link out and think of search as a multi-site

San Francisco SEO and Internet Marketing | Blind Five Year Old
www.blindfiveyearold.com

Blind Five Year Old is a San Francisco SEO and Internet Marketing consultancy and blog.

Breaking Bad
www.amctv.com

The official site for AMC's critically-acclaimed series Breaking Bad: Games, videos plus episode & character guides

Marketing Biz: Groupon Acquires Hyperpublic, Pinterest Addresses Copyrig...
marketingland.com

This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution

I've used Greg for my initial mortgage and just completed a refi with him as well. Greg did a fantastic job securing a low rate on our initial mortgage. In addition, he caught a mistake in the original loan documents that would have cost us a chunk of money. Then a few years later he saves us another chunk of money by securing an even better rate for a refi. Obviously he's detail oriented, but Greg's also great to work with and took time to walk through the process and ensure we really understood what we were getting into. You want someone like Greg on your side when you're making the biggest purchase in your life.
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