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AJ Kohn
Works at Blind Five Year Old
Attended George Washington University
Lives in Walnut Creek, CA
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AJ Kohn

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The Tinderization of Mobile Search

Should Google’s AMP project succeed, the future of mobile search could very well be swiping through content and the death of the blue link.

Just some thoughts about the future of mobile search and how it could dramatically change in the course of the next few years.

#seo   #search   #mobile  
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I did wake up in Puerto Vallarta.
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Sasch Mayer's profile photoDavid Kutcher's profile photoAlex Scrivener's profile photoDaniel Chiteji's profile photo
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I just got back yesterday.
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How Long Does Link Building Take to Influence Rankings?

It seems that each link has a small to medium effect initially, but that effect increases over time. If you add a lot of links at once, you're not only going to see faster results, you're going to see much bigger results over time.

I think this is an interesting piece despite the small sample size. My experience and general theory is that Google doesn't assign full value to new links, in part because so many disappear within a month's time.

So perhaps a new link is work 10% in month one but then gains weight the longer it is alive until it's passing the full value.

#seo  
The eternal question: How much time does it take for a link to affect rankings? Kristina Kledzik breaks out the entire process from start to finish.
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Boyan Sabev's profile photoEnrico Altavilla's profile photoRick Bucich's profile photo
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Most of the article rings true on my end. Although there seem to be some silver bullet type links (very high authority/cannot be bartered) that wield significant power immediately. Of course who is acquiring the links seems to matter too. Two similar sites in the same niche getting very similar links may yield very difficult results. 
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Biometric Feedback a Future Ranking Signal?

A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using machine learning, build a model based upon that satisfaction, raising or lowering search results for a query. This kind of reaction might be captured using a camera on a searcher’s phone to see their reaction to a search result, as depicted in the following screenshot from the patent:

I think this is possible but I think it might fall more under personalization than pure algorithm and it all might be done in the far future (i.e - 10 years from now.)

#seo  #2030
Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, or in … Continue reading Satisfaction a Future Ranking Signal in Google Search Results? →
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Maurizio Ceravolo's profile photoBrian Thackston's profile photo
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+Maurizio Ceravolo, that's when the audio from the multiple microphones on your phone filters out false positives :)

https://plus.google.com/+BillSlawski/posts/MAc8HB5Ky7H
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Google Will Crawl and Use Image Title Attribute Tag

It does indeed appear that Googlebot-images reads and ranks img=”title:x” for the text in the img = “title:x” after all.

Very nice test here by +Dawn Anderson to show what is and isn't used by Google Images for ranking.

#seo  
The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for …
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+Ben Carew - They generally appear to recommend 'whatever is best for your users'.  I'm increasingly conscious of accessibility after recently hearing a young lady who is a blind/deaf accessibility ambassador with Usher Syndrome speak at a conference.  I'm running some more tests by the way and hope to be able to share some results on it at some point. :)
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Google's Outbound Links Penalty Was Over 'Free' Product Reviews

The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.

No quid pro quo. #seo  
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.
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Adding some actionable advice to this convo care of +Duane Forrester --> he outlines how to clean up links in product reviews and what this move might foretell at Google on the +Bruce Clay, Inc. blog today http://bit.ly/1VMv98B. :) 
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Adwords Keyword Data Response Plan?

Wouldn't the best way for the SEO community to respond to Google's blatant extortion of small businesses by hiding keyword volume data for smaller advertisers be to do the following:

1) Create a new Adwords account
2) Have multiple SEO professionals contribute to funding the account
3) Run a campaign targeting keywords where Google currently buys terms and run competing ads that explain Google is being a dick.
4) Provide access to any and all people who want granular keyword data via MCC or whatever they're calling it these days.

It's probably a crazy bad idea but ... who knows?

cc: +Rand Fishkin +Eric Enge +Ian Lurie +Cyrus Shepard +Larry Kim 
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lol
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The RankBrain Survival Guide

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain.

My latest post addresses the shiny-new thing syndrome overtaking the SEO industry.

#seo  
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Mark Traphagen's profile photoZara Altair's profile photoEric Enge's profile photoAJ Kohn's profile photo
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Thanks +Eric Enge​. Had to get it out of my system before I went on vacation.
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RIP Prince
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Search Console API Updates

This. Is. Awesome.

#seo  
 
If you're using the Search Console API, here are some updates you'll like. :)

# Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters. Check out the "startRow" field documented in https://developers.google.com/webmaster-tools/v3/how-tos/search_analytics  

# Crawl errors now include "linked from" information from the start. Check out urlCrawlErrorsSamples.list on https://developers.google.com/webmaster-tools/v3/urlcrawlerrorssamples

# Higher & clearer quotas. Like it so much that you just can't stop using it?  https://developers.google.com/webmaster-tools/v3/limits

I'd love to see what you make with the API -- feel free to drop a link to your tool or to a screenshot here. Are there big ideas you'd like to build that aren't possible with the current API? Let us know here too!
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The Screaming Frog Log File Analyser

While crawling is a wonderful thing, analysing your log files directly from the server allows you to see exactly what the search engines have experienced, over a period of time.

The Screaming Frog Log File Analyser provides an overview of key data from a log file, and allows you to dig deeper.

This looks like it could be quite useful. #seo  
Screaming Frog are an innovative search engine marketing agency offering search engine optimisation (SEO) and pay-per-click (PPC) advertising services.
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Updated Google Quality Rater Guidelines

With this version we see some interesting changes.  Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative impact that content has.

A nice breakdown by +Jennifer Slegg but you really must read the guidelines yourself. It's that important.

#google   #seo  
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative …
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AJ's Collections
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Tagline
SEO, Marketing, Product Strategist
Introduction
SEO (and proud of it). 

Owner, Blind Five Year Old, Marketing Land Columnist, SEOmoz Search Ranking Panelist.

20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline. 

Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.

Bragging rights
Mount Diablo Challenge in 1:26
Education
  • George Washington University
    Marketing, 1989 - 1993
Basic Information
Gender
Male
Work
Occupation
Marketing, SEO, Product Strategist, Purple Jellyfish Farmer
Employment
  • Blind Five Year Old
    Owner, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Walnut Creek, CA
Previously
La Jolla, CA - Cardiff by the Sea, CA - Washington, DC - Arlington, VA - Elkins Park, PA - State College, PA
AJ Kohn's +1's are the things they like, agree with, or want to recommend.
PBA Bowling Challenge
market.android.com

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Muir Primary Care Pediatrics
betterdoctor.com

Tessie Okamura MD is a pediatrician who specializes in pediatrician. Dr. Okamura is licensed to practice in California. She practices pediat

Havana
www.urbanspoon.com

Havana, Cuban Restaurant in Walnut Creek. See the menu, 4 photos, 1 critic review and 16 user reviews. Reviews from critics, food blogs and

Take Our Survey & Help Update The Periodic Table Of SEO
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The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search eng

Dropbox - Online backup, file sync, and sharing made ea...
www.dropbox.com

Dropbox is the easiest way to store, sync, and, share files online. There's no complicated interface to learn. Dropbox works seamlessly with

Keyword Suggestion Tool
ads.youtube.com

Keyword Tool. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in

Authorship - Webmaster Tools Help
www.google.com

Help articles; Webmaster essentials; My site and Google; Using Webmaster Tools; Sitemaps; Help forum; Checklist; Get started; Webmaster Guid

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger?
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Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger? the home of lol cats and lol* (other animals). All of our lolcats and lol*whatev

Google+ Platform — Google Developers
developers.google.com

Plugins · +1 Button · Badge · Branding Guidelines · Share · Snippet · Buttons Policy · Hangouts API · Getting Started · Sample Apps · Writin

WordPress › Blog Tool and Publishing Platform
wordpress.org

WordPress.org. Home; Showcase; Extend. Plugins; Themes; Mobile. About; Docs; Blog; Forums; Hosting; Download. WordPress is web software you

Time To Long Click
www.blindfiveyearold.com

Time to long click puts many search changes into perspective and gives sites renewed reason to link out and think of search as a multi-site

San Francisco SEO and Internet Marketing | Blind Five Year Old
www.blindfiveyearold.com

Blind Five Year Old is a San Francisco SEO and Internet Marketing consultancy and blog.

Breaking Bad
www.amctv.com

The official site for AMC's critically-acclaimed series Breaking Bad: Games, videos plus episode & character guides

Our daughter has been taking lessons there for over three years now. Coach Joe is absolutely great. I can't say enough good things about how much he gets out of the kids and that he keeps it fun.
Public - 2 weeks ago
reviewed 2 weeks ago
I've used Greg for my initial mortgage and just completed a refi with him as well. Greg did a fantastic job securing a low rate on our initial mortgage. In addition, he caught a mistake in the original loan documents that would have cost us a chunk of money. Then a few years later he saves us another chunk of money by securing an even better rate for a refi. Obviously he's detail oriented, but Greg's also great to work with and took time to walk through the process and ensure we really understood what we were getting into. You want someone like Greg on your side when you're making the biggest purchase in your life.
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Public - 3 years ago
reviewed 3 years ago
6 reviews
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