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AJ Kohn
Works at Blind Five Year Old
Attended George Washington University
Lives in Walnut Creek, CA
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AJ Kohn

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I did wake up in Puerto Vallarta.
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I just got back yesterday.
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How Long Does Link Building Take to Influence Rankings?

It seems that each link has a small to medium effect initially, but that effect increases over time. If you add a lot of links at once, you're not only going to see faster results, you're going to see much bigger results over time.

I think this is an interesting piece despite the small sample size. My experience and general theory is that Google doesn't assign full value to new links, in part because so many disappear within a month's time.

So perhaps a new link is work 10% in month one but then gains weight the longer it is alive until it's passing the full value.

The eternal question: How much time does it take for a link to affect rankings? Kristina Kledzik breaks out the entire process from start to finish.
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Most of the article rings true on my end. Although there seem to be some silver bullet type links (very high authority/cannot be bartered) that wield significant power immediately. Of course who is acquiring the links seems to matter too. Two similar sites in the same niche getting very similar links may yield very difficult results. 
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Search Console API Updates

This. Is. Awesome.

If you're using the Search Console API, here are some updates you'll like. :)

# Pagination in Search Analytics. Now you can request more than 5000 rows of data for your site, without having to iterate through filters. Check out the "startRow" field documented in  

# Crawl errors now include "linked from" information from the start. Check out urlCrawlErrorsSamples.list on

# Higher & clearer quotas. Like it so much that you just can't stop using it?

I'd love to see what you make with the API -- feel free to drop a link to your tool or to a screenshot here. Are there big ideas you'd like to build that aren't possible with the current API? Let us know here too!
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The Screaming Frog Log File Analyser

While crawling is a wonderful thing, analysing your log files directly from the server allows you to see exactly what the search engines have experienced, over a period of time.

The Screaming Frog Log File Analyser provides an overview of key data from a log file, and allows you to dig deeper.

This looks like it could be quite useful. #seo  
Screaming Frog are an innovative search engine marketing agency offering search engine optimisation (SEO) and pay-per-click (PPC) advertising services.
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Updated Google Quality Rater Guidelines

With this version we see some interesting changes.  Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative impact that content has.

A nice breakdown by +Jennifer Slegg but you really must read the guidelines yourself. It's that important.

#google   #seo  
Here we go again! A brand new version of the Google Quality Rater Guidelines has been released. With this version we see some interesting changes. Most noticeably is the de-emphasis of supplementary content, surprising since previous versions have stressed the importance of the additional supplementary content there is on the page – or the negative …
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How People View Search Results

We’re here to say that the F-pattern is no more. The evolution of search engine results pages has caused a similar evolution in user behavior patterns. The strict F-pattern style we saw before is, quite frankly, outdated

I think this is a bit of a reach given the set of data used and the fact that the structure of a SERP can vary dramatically between queries. The F-Pattern is really part of our general style of reading and is broken when other elements on the page catch our attention during scanning.

Clearly the number of elements has gone up dramatically. But if you were to find the queries where that wasn't the case I think you'd likely see the F-Pattern emerge. Not only that but there are likely micro F-Patterns where we fixate on a SERP element and engage in F-Pattern like behavior there. 

So, yes, because the SERP has changed structurally we don't see many traditional F-Patterns but I think it would be unwise to write off this behavior altogether. 

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The RankBrain Survival Guide

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain.

My latest post addresses the shiny-new thing syndrome overtaking the SEO industry.

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AJ Kohn
Thanks +Eric Enge​. Had to get it out of my system before I went on vacation.
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RIP Prince
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Biometric Feedback a Future Ranking Signal?

A newly published Google patent application describes technology that would modify scoring and ranking of query results using biometric indicators of user satisfaction or negative engagement with a search result. In other words; Google would track how satisfied or unsatisfied someone might be with search results, and using machine learning, build a model based upon that satisfaction, raising or lowering search results for a query. This kind of reaction might be captured using a camera on a searcher’s phone to see their reaction to a search result, as depicted in the following screenshot from the patent:

I think this is possible but I think it might fall more under personalization than pure algorithm and it all might be done in the far future (i.e - 10 years from now.)

#seo  #2030
Do you search through Google on your phone? How do you know whether or not Google is watching you as you do and keeps on eye on whether or not you like the results you receive during your searches? Could Satisfaction with search results be a ranking signal that Google may use now, or in … Continue reading Satisfaction a Future Ranking Signal in Google Search Results? →
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+Maurizio Ceravolo, that's when the audio from the multiple microphones on your phone filters out false positives :)
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Google Will Crawl and Use Image Title Attribute Tag

It does indeed appear that Googlebot-images reads and ranks img=”title:x” for the text in the img = “title:x” after all.

Very nice test here by +Dawn Anderson to show what is and isn't used by Google Images for ranking.

The topic of ‘Does Googlebot still see and use img=”title” for ranking of images in Google Images?”, recently came up in discussion in a post on SERoundtable, based on a Twitter conversation between Google’s John Mueller and myself. To add context, I had been auditing a project and came across the use of ‘onmouseover’ for …
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+Ben Carew - They generally appear to recommend 'whatever is best for your users'.  I'm increasingly conscious of accessibility after recently hearing a young lady who is a blind/deaf accessibility ambassador with Usher Syndrome speak at a conference.  I'm running some more tests by the way and hope to be able to share some results on it at some point. :)
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Google's Outbound Links Penalty Was Over 'Free' Product Reviews

The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.

No quid pro quo. #seo  
The mass Google manual actions for outbound links was related to the warning Google gave a few weeks ago around bloggers giving links in exchange for free products or services.
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Adding some actionable advice to this convo care of +Duane Forrester --> he outlines how to clean up links in product reviews and what this move might foretell at Google on the +Bruce Clay, Inc. blog today :) 
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Google Cloud Machine Learning

Today we've taken a major stride forward with the announcement of a new product family: Cloud Machine Learning. Cloud Machine Learning will take machine learning mainstream, giving data scientists and developers a way to build a new class of intelligent applications. It provides access to the same technologies that power Google Now, Google Photos and voice recognition in Google Search as easy to use REST APIs. It enables you to build powerful Machine Learning models on your data using the open-source TensorFlow machine learning library.

Certainly one of the ways in which Google is trying to persuade companies to use their cloud service instead of Amazon's. 

#machinelearning   #cloudcomputing  
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Marketing, SEO, Product Strategist, Purple Jellyfish Farmer
  • Blind Five Year Old
    Owner, 2007 - present
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Walnut Creek, CA
La Jolla, CA - Cardiff by the Sea, CA - Washington, DC - Arlington, VA - Elkins Park, PA - State College, PA
SEO, Marketing, Product Strategist
SEO (and proud of it). 

Owner, Blind Five Year Old, Marketing Land Columnist, SEOmoz Search Ranking Panelist.

20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline. 

Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.

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Mount Diablo Challenge in 1:26
  • George Washington University
    Marketing, 1989 - 1993
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AJ Kohn's +1's are the things they like, agree with, or want to recommend.
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I've used Greg for my initial mortgage and just completed a refi with him as well. Greg did a fantastic job securing a low rate on our initial mortgage. In addition, he caught a mistake in the original loan documents that would have cost us a chunk of money. Then a few years later he saves us another chunk of money by securing an even better rate for a refi. Obviously he's detail oriented, but Greg's also great to work with and took time to walk through the process and ensure we really understood what we were getting into. You want someone like Greg on your side when you're making the biggest purchase in your life.
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