What Reddit has found out the hard way is that their advertising doesn't fit natively into their platform.Their ads often don't match the form of the content and when it does, it doesn't match user intent for what they want out of Reddit. On the other hand, people go to Instagram to see beautiful photos. Beautiful photos from brands they've expressed an affinity with via Facebook or Instagram's social graph are the epitome of a native advertising slam dunk. The results advertisers have seen speak for themselves.
makes a solid argument that sites need a platform where 'native ads' can flourish. That can only happen when the form of the content and the user intent both align.
This month, we released a new Bing image search experience designed to help customers be inspired, learn more, and do more with image search. We discover billions of images on the Internet, but understanding the searches and providing helpful information for each image is an enormous challenge. In this blog post, my colleagues Arun Sacheti and Eason Wang provide a deeper look at how we built the image search graph that allows us to automatically derive useful descriptions, captions and actions for images in our new search experience.
While I don't think there's much groundbreaking here (i.e. - there are other sites and engines doing similar things) they do an excellent job explaining and demonstrating how the Image Graph works.
Google has confirmed that the link to reviews from around the web, labeled "More Reviews," has been removed from the Knowledge Panel in local search results. The feature was present in one form or another for many years and included links to most review sites.
Nice work here by and a very big change from my perspective.
#seo #local #reviews
In today's post, I am going to introduce the general concept of content quality analysis, why it should matter to you, and how to use term frequency (TF) analysis to gather ideas on how to improve your content.
Great stuff here. I do something similar when my Wordle hack doesn't provide definitive results.
- Blind Five Year OldOwner, 2007 - present
20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline.
Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.
- George Washington UniversityMarketing, 1989 - 1993
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