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AJ Kohn
Works at Blind Five Year Old
Attended George Washington University
Lives in Walnut Creek, CA
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Yes, we all do need to remember this +AJ Kohn ~ thanks for the reminder! :)
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Irrelevant Things Matter In Economic Behavior

In the eyes of an economist, my students were “misbehaving.” By that I mean that their behavior was inconsistent with the idealized model at the heart of much of economics. Rationally, no one should be happier about a score of 96 out of 137 (70 percent) than 72 out of 100, but my students were. And by realizing this, I was able to set the kind of exam I wanted but still keep the students from grumbling.

This illustrates an important problem with traditional economic theory. Economists discount any factors that would not influence the thinking of a rational person. These things are supposedly irrelevant. But unfortunately for the theory, many supposedly irrelevant factors do matter.

Oddly, I think many good marketers inherently understand the irrationality of users and apply behavioral economics principles without knowing they're doing so.

#economics   #psychology   #marketing  
People are not as rational as economists would like to believe, but there are ways to nudge people into doing what’s best for them.
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It really just shows the students weren't to bright.   If a teacher gave me a with a weird maximum score I would adjust it back to 100.  96/137 = 70%

Most people can't figure out planned obsolescence in cars 46 years after the Moon landing even when they have college degrees.  How many economists haven't noticed?  DUH!
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How Benford's Law Reveals Suspicious Activity on Twitter

The counterintuitive distribution of digits in certain data sets turns out to be a powerful tool for detecting strange behavior on social networks.

Fascinating stuff and a potentially easy addition to spam detection tools on social networks. 

#social   #analysis  
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Perceived Value

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.

Any decent marketer needs to watch this and keep it in your back pocket when someone bashes marketing and advertising.

#marketing   #psychology  
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
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How Googlebot Crawls Javascript

Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.

Great stuff here from +Adam Audette. While I'm not surprised given my own experience the one bit not discussed in the piece is whether the JS crawl is used for algorithmic purposes.

From what I've seen the non-JS version is still relied on for algorithmic calculations. I can't say that for sure and I'm sure it will change but it's something to think about when you're approaching this topic.

Though to be fair, it seems like some of these tests show otherwise so perhaps the tide is already turning.

#seo   #javascript   
Think Google can't handle JavaScript? Think again. Contributor Adam Audette shares the results of a series of tests conducted by his colleagues at Merkle | RKG to examine how different JavaScript functions would be crawled and indexed by Google.
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Exactly.

I think the dynamic content is the big head scratcher. For instance, you don't really want geo-targeted link units to be a factor in passing authority on a page if Google is only seeing Mountain View links. 
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Chocolate Dipped Coconut Tres Leches Cronuts 
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Have him in circles
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AJ Kohn

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Google Webmaster Tools Google Search Console

So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.

I suppose this makes sense, though I'm not sure 'Search Console' is a real winner either. Meh.

#search   #google  
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It is just fine
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Google Confirms Changing How Quality Is Assessed

Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes.

So the Phantom 2 Update was, obviously, real and now has a new name: The Quality Update. I've been tracking about 6 clients who were impacted by the update - both up and down. The swings aren't as violent as Panda but that makes it more difficult in some ways.

#seo  
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes with us.
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Sure does +Eric Enge. 
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We Don't Sell Saddles Here

They could just sell saddles, and if so, they’d probably be selling on the basis of things like the quality of the leather they use or the fancy adornments their saddles include; they could be selling on the range of styles and sizes available, or on durability, or on price.

Or, they could sell horseback riding. Being successful at selling horseback riding means they grow the market for their product while giving the perfect context for talking about their saddles.

A great piece here that everyone who touches product or marketing should read at least once. 

#marketing   #startups  
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Great article.
"What we're selling" is so confusing, that in order to better reply to that question, I rephrased it and asked myself "What the customer is really buying". This helps me keep the focus on the customer at all times.
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Happy Mother's Day.
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Hell. Yeah.
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Google Cloud Bigtable

Google Cloud Bigtable excels at large ingestion, analytics, and data-heavy serving workloads. It's ideal for enterprises and data-driven organizations that need to handle huge volumes of data, including businesses in the financial services, AdTech, energy, biomedical, and telecommunications industries.

What should scare people is that if Google is making this widely available, what are they using behind the scenes that is already ahead of this technology.

#google   #bigdata  
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Step out on a ledge this #caturday . 
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The haircut reminds me of someone...
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Work
Occupation
Marketing, SEO, Product Strategist, Purple Jellyfish Farmer
Employment
  • Blind Five Year Old
    Owner, 2007 - present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Walnut Creek, CA
Previously
La Jolla, CA - Cardiff by the Sea, CA - Washington, DC - Arlington, VA - Elkins Park, PA - State College, PA
Story
Tagline
SEO, Marketing, Product Strategist
Introduction
SEO (and proud of it). 

Owner, Blind Five Year Old, Marketing Land Columnist, SEOmoz Search Ranking Panelist.

20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline. 

Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.

Bragging rights
Mount Diablo Challenge in 1:26
Education
  • George Washington University
    Marketing, 1989 - 1993
Basic Information
Gender
Male
Apps with Google+ Sign-in
AJ Kohn's +1's are the things they like, agree with, or want to recommend.
PBA Bowling Challenge
market.android.com

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Muir Primary Care Pediatrics
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Tessie Okamura MD is a pediatrician who specializes in pediatrician. Dr. Okamura is licensed to practice in California. She practices pediat

Havana
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Havana, Cuban Restaurant in Walnut Creek. See the menu, 4 photos, 1 critic review and 16 user reviews. Reviews from critics, food blogs and

Take Our Survey & Help Update The Periodic Table Of SEO
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The only constant in search is change. The Periodic Table of SEO was created in 2011 to summarize the major factors that comprise search eng

Dropbox - Online backup, file sync, and sharing made ea...
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Dropbox is the easiest way to store, sync, and, share files online. There's no complicated interface to learn. Dropbox works seamlessly with

Keyword Suggestion Tool
ads.youtube.com

Keyword Tool. Use the Keyword Tool to get new keyword ideas. Select an option below to enter a few descriptive words or phrases, or type in

Authorship - Webmaster Tools Help
www.google.com

Help articles; Webmaster essentials; My site and Google; Using Webmaster Tools; Sitemaps; Help forum; Checklist; Get started; Webmaster Guid

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger?
icanhascheezburger.com

Lolcats 'n' Funny Pictures of Cats - I Can Has Cheezburger? the home of lol cats and lol* (other animals). All of our lolcats and lol*whatev

Google+ Platform — Google Developers
developers.google.com

Plugins · +1 Button · Badge · Branding Guidelines · Share · Snippet · Buttons Policy · Hangouts API · Getting Started · Sample Apps · Writin

WordPress › Blog Tool and Publishing Platform
wordpress.org

WordPress.org. Home; Showcase; Extend. Plugins; Themes; Mobile. About; Docs; Blog; Forums; Hosting; Download. WordPress is web software you

Time To Long Click
www.blindfiveyearold.com

Time to long click puts many search changes into perspective and gives sites renewed reason to link out and think of search as a multi-site

San Francisco SEO and Internet Marketing | Blind Five Year Old
www.blindfiveyearold.com

Blind Five Year Old is a San Francisco SEO and Internet Marketing consultancy and blog.

Breaking Bad
www.amctv.com

The official site for AMC's critically-acclaimed series Breaking Bad: Games, videos plus episode & character guides

I've used Greg for my initial mortgage and just completed a refi with him as well. Greg did a fantastic job securing a low rate on our initial mortgage. In addition, he caught a mistake in the original loan documents that would have cost us a chunk of money. Then a few years later he saves us another chunk of money by securing an even better rate for a refi. Obviously he's detail oriented, but Greg's also great to work with and took time to walk through the process and ensure we really understood what we were getting into. You want someone like Greg on your side when you're making the biggest purchase in your life.
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Public - 2 years ago
reviewed 2 years ago
5 reviews
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