In the eyes of an economist, my students were “misbehaving.” By that I mean that their behavior was inconsistent with the idealized model at the heart of much of economics. Rationally, no one should be happier about a score of 96 out of 137 (70 percent) than 72 out of 100, but my students were. And by realizing this, I was able to set the kind of exam I wanted but still keep the students from grumbling.
This illustrates an important problem with traditional economic theory. Economists discount any factors that would not influence the thinking of a rational person. These things are supposedly irrelevant. But unfortunately for the theory, many supposedly irrelevant factors do matter.
Oddly, I think many good marketers inherently understand the irrationality of users and apply behavioral economics principles without knowing they're doing so.
#economics #psychology #marketing
Most people can't figure out planned obsolescence in cars 46 years after the Moon landing even when they have college degrees. How many economists haven't noticed? DUH!
The counterintuitive distribution of digits in certain data sets turns out to be a powerful tool for detecting strange behavior on social networks.
Fascinating stuff and a potentially easy addition to spam detection tools on social networks.
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value — and his conclusion has interesting consequences for how we look at life.
Any decent marketer needs to watch this and keep it in your back pocket when someone bashes marketing and advertising.
Great stuff here from . While I'm not surprised given my own experience the one bit not discussed in the piece is whether the JS crawl is used for algorithmic purposes.
From what I've seen the non-JS version is still relied on for algorithmic calculations. I can't say that for sure and I'm sure it will change but it's something to think about when you're approaching this topic.
Though to be fair, it seems like some of these tests show otherwise so perhaps the tide is already turning.
I think the dynamic content is the big head scratcher. For instance, you don't really want geo-targeted link units to be a factor in passing authority on a page if Google is only seeing Mountain View links.
So, to make sure that our product includes everyone who cares about Search, we've decided to rebrand Google Webmaster Tools as Google Search Console.
I suppose this makes sense, though I'm not sure 'Search Console' is a real winner either. Meh.
Earlier this month, many webmasters noticed significant Google ranking changes. Google has finally confirmed those ranking changes.
So the Phantom 2 Update was, obviously, real and now has a new name: The Quality Update. I've been tracking about 6 clients who were impacted by the update - both up and down. The swings aren't as violent as Panda but that makes it more difficult in some ways.
They could just sell saddles, and if so, they’d probably be selling on the basis of things like the quality of the leather they use or the fancy adornments their saddles include; they could be selling on the range of styles and sizes available, or on durability, or on price.
Or, they could sell horseback riding. Being successful at selling horseback riding means they grow the market for their product while giving the perfect context for talking about their saddles.
A great piece here that everyone who touches product or marketing should read at least once.
"What we're selling" is so confusing, that in order to better reply to that question, I rephrased it and asked myself "What the customer is really buying". This helps me keep the focus on the customer at all times.
Google Cloud Bigtable excels at large ingestion, analytics, and data-heavy serving workloads. It's ideal for enterprises and data-driven organizations that need to handle huge volumes of data, including businesses in the financial services, AdTech, energy, biomedical, and telecommunications industries.
What should scare people is that if Google is making this widely available, what are they using behind the scenes that is already ahead of this technology.
- Blind Five Year OldOwner, 2007 - present
20 years of marketing experience, with a successful track record of managing marketing programs - both online and offline.
Product strategist with a passion for iterative product development, fusing design and user experience with quantitative analysis.
- George Washington UniversityMarketing, 1989 - 1993
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