Profile cover photo
Profile photo
Five Cube eCommerce Web Solutions PVT LTD
31 followers -
Web Design, Development and SEO company
Web Design, Development and SEO company

31 followers
About
Five Cube eCommerce Web Solutions PVT LTD's posts

Post has attachment

Post has attachment
Ecommerce: Elements Of A Good Hire
There is a belabored cliché that says, “It’s lonely at the top.” This reference is for business owners and leaders. It even applies to ecommerce.
The reason leadership is lonely is often because the leader of any organization must make decisions that will not please everyone and it’s often easier to not develop friendships with your employees than to risk losing that friendship because of decisions you may have to make.
However, the good news is leaders can learn from the very things they may desire themselves, but never receive. I’m talking about the two elements of a good hire.
The first element is to make sure the employee you hire is placed into the same category as their passion. In essence you need to match the employee to the job they are best suited for. If you do this you are rewarded by having an employee that will exhibit passion for the job without the need to prod them along.
The second element is a bit harder. You need to keep your eyes open for positive contributions to your business. Find ways to reward employees for doing a good job. This could be a weekend vacation getaway or something more simple like a verbal word of praise or a certificate of appreciation – often it’s somewhere in between.
As you work to develop your ecommerce business you should understand any employees you have will need some form of encouragement. On the ecommerce side of the screen you may find life very different than normal brick and mortar store atmospheres.
In a brick and mortar store your staff will typically work with individuals in a face-to-face environment. In an ecommerce business, your staff will like not work in the same manner with customers. In fact, many of the connections are handled through autoresponders and ezine distribution. Your employees might actually work in a remote location.
The passion of your employees will set them on the right path to being a quality employee, however it will be your direct encouragement that may be what keeps that quality employee from looking elsewhere for ‘meaningful’ work.
If you’re in a leadership position you may rarely receive positive feedback on a personal level because the buck always stops with you, but for your employees the feedback and positive reinforcement you can give are key to job satisfaction and loyalty to your business.
The benefits to the employer are a more identifiable team atmosphere and employees that respect the velvet glove much better than the iron fist.

Five Cube Solutions Official Blog - http://goo.gl/x9WeOf

Post has attachment
Ecommerce – What Makes You Unique?
I stumbled across a website with a unique marketing angle. The use of ecological interests has resulted in improved marketing capabilities. In the case of the site I visited it was a jewelry company that specializes in recycled gold and diamonds.
The premise seems to be that there are significant gold and diamond supplies available so the need for the mining of these precious gems and ore may be reduced or even unnecessary. The reasons are many, but one of the key arguments has to do with the human deaths that result in battles over the ownership of the gems. Similarly this jewelry company considers the use of extensive gold mining to be a hindrance to solid ecological practices.
It is their contention that there are enough current supplies that no more gold or diamonds need be mined for decades. Existing gold supplies can be melted down to create new jewelry products and recycled diamonds can find a home in new settings.
Their philosophy appeals to many different consumers. For some this philosophy of ecommerce just makes practical sense. For others, this is a matter of ecological stewardship. For still others, the potential to reduce human rights abuses make this strategy worthwhile.
I am not calling into question the sincerity of the mission of this company. I am simply analyzing their strategy from a marketing standpoint. My assessment is that the premise is brilliant because it markets to a variety of interests without focusing heavily on any of them. This company even provides exceptions for local villagers who may currently pan for gold. They agree these villages should be allowed to continue to do so in an effort to improve their economic condition without harming the environment with mining.
In the mind of the customer they can draw conclusions about the benefits of the process and can make a purchasing decision based on their belief about the product and premise.
In ecommerce you need to find a unique premise that will allow your online business to be recognized as unique. For some ecommerce business owners this means a unique product, for others a unique presence and, in the case of this jewelry company, a unique approach to an existing business model.
You may have an existing ecommerce business. What do customers perceive to be unique about your business? What makes your site or business philosophy stand out in ways other businesses don’t?
Take some time to evaluate what makes your ecommerce store unique. If you can’t find that uniqueness consider what you can do to make your business philosophy something that stands out to consumers.

Five Cube Solutions Official Blog - http://goo.gl/EK8LfZ

Post has attachment
Ecommerce – What Do You Offer?
If your ecommerce store provides customers with significant product choice you might be able to make life easier for your customer. In turn, you will likely experience an increase in online business profit.
Many ecommerce sites develop an online catalogue that may be fairly comprehensive, but may also lack a satisfactory listing of your full line of merchandise.
As ecommerce sites continue to grow it is important for you to develop a full listing of all your products. In order to do this effectively you will need to make the products searchable by product name, product number and/or manufacturer?
Many online businesses have also taken a page from the Point of Sale (POS) playbook. In retail sales, a clerk will be made aware of complimentary products with respect to an item or items that have been purchased. The clerk can then alert the customer to an additional purchase that may be beneficial to the customer’s shopping experience.
Online business has evaluating data collection processes that can pinpoint additional products that other customers have purchased in combination with the product being viewed by the online customer. In essence, this process allows the business to experience additional sales as customers consider additional purchasing options.
Don’t be lured into making only the best selling products in your catalogue available online. It may make things a bit easier for your online business, but online consumers demand choice. If you will not provide a comprehensive listing it is highly probable that someone else will and your potential customer will not think twice about conducting business with them.
Part of the lure of ecommerce is the fact that it is a form of immediate gratification. Most online customers value the ease and convenience of online shopping as a replacement for traditional brick and mortar shopping experiences.
The easier you can make the experience for your customer the better they will feel about your business.
If you think developing a page dedicated to each product in your line in daunting you would be right, but the alternative is to offer a free catalogue that can be sent to your customer or a pdf copy they can download and print. Unless you are a small business with relatively few products to chose from this will not be a solution customers will be satisfied with.
Don’t get me wrong, you can still make these print-based options available, but you need to make sure you also have your complete product line available for viewing and ordering. It really can make a difference in the success of your ecommerce business.

Five Cube Solutions Official Blog - http://goo.gl/hyVdzt

Post has attachment
Ecommerce – The Stats Tell A Story
According to U.S. Government reports ecommerce continues to improve dramatically, “Total e-commerce sales for 2006 were estimated at $108.7 billion, an increase of 23.5 percent (±3.3%) from 2005.”
This is not surprising when you consider that 60% of all new small businesses have an online presence. This is further enhanced when you take into account the meteoric rise of online users. In 2001 there were approximately 142 million online users. By 2006 there were approximately 211 million online users (many of whom enjoy not fighting traffic to find the products they want).
Online spending increased among all user groups from 2001-2005. It is anticipated that an online consumer will spend in excess of $800 with an ecommerce business this year.
What makes this statistic all the more remarkable is that if you have an online business presence you gain access to a marketplace with 211 million potential customers who may be willing to spend money with your online business.
It may be that you are looking at $800 per online consumer and thinking, “That’s not nearly as much as I thought.” It is true that at the present time individuals will spend more in traditional brick and mortar stores than they will online, but the bigger picture has to do with a potential customer base that is global in scale. Each individual customer may spend less with you than they might in a traditional store environment, but you have so many more potential customers to market to.
Long story short, you have the capability of tapping into a revenue stream that is unavailable in more brick and mortar stores.
Why do you think some of the largest box stores develop an online presence? It is a cost effective way to manage a global customer base. It allows these large retailers to fill in the gaps where their retail presence is not available.
In essence these larger stores are finding their online stores to function as a high tech catalogue. Where once catalogues were rushed to homes throughout the US, now they are often sent only on request with a large portion of their customers perusing their online offerings for the most recent offerings, size and price.
It’s clear to see the growth of online sales can level the playing field for ecommerce stores. Your location on the web is only limited to your willingness to work at Search Engine Optimization (SEO) strategies and other marketing efforts.
In the end, the use of an online store is an effective way to manage business in a competitive and global environment.

Five Cube Solutions Official Blog - http://goo.gl/5C1msC

Post has attachment
Ecommerce – Reviving The Maverick
If you travel to antique and thrift stores in America’s heartland you find a slightly different idea of marketing than Broadway in New York. .
“Do know anybody about your size that might need a leather jacket?”
“You wouldn’t have any idea what a fella could do with a Queen Anne’s chair?”
These comments are a not so clever way of asking you to take a look at something the proprietor of a store may feel you have overlooked.
In most cases these second hand stores rely on word of mouth advertising and they have been known to negotiate a better price unlike their discount store counterparts.
There was a time in our collective history when barter was a primary tool in making a purchase. In many cases it was the very skills you possessed that could be used as leverage in acquiring something you and your family needed. Doctors would claim they were forced to take poultry and livestock in exchange for services and General Store owners often traded flour for eggs.
Ecommerce would be foreign territory for famed writer Laura Ingalls Wilder. She lived in a more primitive time in more harsh environs and if she wanted to connect with someone in New York she waited weeks for a postage reply.
If there is something that can be learned from this era it is that sometimes you have to think creatively to make something work. There was a time when produce and personal skills could be traded for needed staples. Today the equivalent creativity comes both in online marketing and networking.
Ecommerce thrives because relationships are formed and forged in the realm of networking. The result is increased traffic. The obstacles that keep an online business from success are within a lack of creative thinking.
The old adage is true; there are no problems, only solutions. The adventurous entrepreneur finds the solutions and forgets the excuses.
While it’s true that most of the world’s population would not be interested in going back to the days of Ms. Wilder, the pioneering spirit she expressed resides in the maverick spirit of ecommerce and it is there that is thrives.
Is it so hard to think back to the 1980’s when the Internet was not widespread? If you had been approached as a business owner about possibly putting a website together and then seeking to sell products to a global client base you likely would have refused on the grounds that the request was an absurd notion, but there were some businesses that did broach the subject of ecommerce and discovered a novel approach to sales.
Early adopters of this technology have reaped enormous benefits. Many of these businesses express dynamic sales online that far surpass anything they have experienced in their brick and mortar stores. It took time – it took patience – and it took ecommerce to make it happen.
Someday these will be the ‘good old days’ and someone will look to the maverick spirit of the early adopters of ecommerce and find encouragement from these new millennium pioneers.

Five Cube Solutions Official Blog - http://goo.gl/SmvNjv

Post has attachment
Ecommerce – Flex Those Marketing Muscles
John (or Joan) Q. Citizen probably don’t think of how certain decisions in the business world affected them. The primary thing most are concerned with is making sure they have enough money to pay the bills.
Gas prices rise, but they don’t automatically think of the higher grocery prices they would soon be paying. They just knew things were tighter now than they have ever been.
Unions demanded more money, but they didn’t automatically think of how that might affect the price of their next car or airline ticket they just hoped the car would last a little longer or a great deal would come along.
However, when you work on a new business startup in a world called ecommerce you begin to take notice of the pebbles tossed in the pond you swim in. Suddenly it is much easier to see the ripples those pebbles create and you brace for the aftermath of the wake because there will be a wake.
If you’re going to be in business ecommerce is a wonderful place to launch because overhead is often much less than a traditional brick and mortar store and you likely have fewer employees than a traditional store counterpart.
You may discover, however, that your marketing plan needs a ‘flex’ mode. This means the things you sell online may require certain shifts in marketing depending on regional or national economic indicators.
For instance, let’s say …
1. You sell decorative outdoor lighting fixtures.

2. Your marketing plan has you developing content based on developing pleasing lighting for the home.

3. New housing starts are down and new home purchases are light.
In this scenario there will likely be customers who would be looking for lighting for a home they own and want to improve it for reasons you may have stated in your online content. However, what if you ‘flexed’ your marketing ideals and re-pitched the product as a way of improving the value of a home an individual may want to sell? This could have a profound impact on your ability to boost sales.
You are selling the exact same product, but you recast the product to conform to a real need – selling houses. This need is expressed behind closed doors and at the local coffee shop. It ultimately is translated to the general business climate. There may come a time when you revise your approach once more, but that’s one of the best things about ecommerce, you can recast your sales approach when you need to.
Some of the very dismal things that may be happening in the business world around you may present marketing tools you just haven’t used yet.
When it appears the economy may have dealt a blow to your marketing objectives take some time to investigate if there may be new opportunities in a shifted marketing strategy. Sometimes adversity can allow ecommerce to flourish in new soil.
Look for any and every advantage to marketing your product in light of changing circumstances. Change doesn’t always have to be a bad thing.

Five Cube Solutions Official Blog - http://goo.gl/Unxbyr

Post has attachment
E-commerce Is Transforming And Internationalizing Service Industries
E-commerce is vital to your future. While the overall economy has been growing by single-digit rates in the longest economic expansion in history, electronic commerce has been growing orders of magnitude faster than the economy as a whole.
E-commerce is understandable considering the time and hassle involved in running from store to store, searching for an item in the real world. It not only takes valuable time and energy, but gasoline. With today’s crowded cities and high gas prices,. Whenever the mood strikes – even in the middle of the night – has unarguable, unbeatable advantages. Not only is it convenient to shop at a myriad of vendors from the comfort of your. Chair, it’s also a snap to find the best deal by allowing sites like pricegrabber and froogle sift through hundreds of sellers for you. E-commerce also has other advantages. Is virtually nonexistent, and the yearly fee for an e-commerce website is nominal. Compare this to rental of storefront property, particularly in a busy mall. To top it off, most transactions are handled by software processes, never requiring a real person until the item is ready to be packed and shipped. This translates into real savings to the customer. As a result, real world businesses often cannot compete with their e-commerce counterparts, though one does have to watch for inflated shipping fees that might negate savings.
E-commerce is all about, think about it. Want to buy a cd for your spouse? send a greeting card and chocolates? a car perhaps? buy a concert ticket or better yet, an airline ticket to london, reserve a hotel room, or do business with your suppliers?. Its all about doing business online – the e-commerce way.
E-commerce is about setting your business on the internet, allowing visitors to access your website, and go through a virtual catalog of your products / services online. When a visitor wants to buy something he/she likes, they merely, “add” it to their virtual shopping basket. Items in the virtual shopping basket can be added or deleted, and when you’re all set to checkout. You head to the virtual checkout counter, which has your complete total, and will ask you for your name, address etc. And method of payment (usually via credit card).
For more details you can visit www.silverearth.com

Five Cube Solutions Official Blog - http://goo.gl/fePnNU

Post has attachment
Ecommerce – Entrepreneurial Perseverance
“It is time for us to stand and cheer for the doer, the achiever, the one who recognizes the challenge and does something about it.” – Vince Lombardi
How does ecommerce differ from entrepreneurialism? Well, the former is dependent on the latter. What this means is that for every ecommerce business there is an entrepreneur that had to balance risk and reward and determine to move forward with a business plan, proposal and ecommerce site.
Entrepreneurialism is bolstered by the ability to develop a business that can reach around the world and back.
Entrepreneurialism is the mindset and soul of a business; ecommerce is how an entrepreneur can realize a very personal dream.
Entrepreneurialism is a patchwork quilt of ideas that seeks out likeminded consumers through ecommerce.
These two roles are uniquely different, but also distinctly compatible in the development of an online business. In all phases of development the entrepreneur should express positive emotion as the very thing only dreamed about comes closer to becoming a reality.
There are many wannabe entrepreneurs who have dreams, but they gather dust in the back of minds because of fear, poor choices or other limitations that make it difficult for these individuals to consider developing their own business.
Did you know that President Abraham Lincoln, one of the most revered Presidents in history, had a track record that indicated he was less than an ideal candidate for success? He had little formal education coupled with personal, political and business loss. He often seemed to side with the minority political opinion and he even went through bankruptcy.
Yet it was this President that brought about the end of slavery in America. It was his belief in justice and freedom that caused him to rebound from failure after failure. He learned what he could from the mistakes and discouragements he encountered. In the end he prevailed in the radical alteration in how America treated it’s citizens.
You may have tried using your entrepreneurial ambitions in an ecommerce setting and failed. In that knowledge you may be gun shy about giving ecommerce a second try.
If there is anything to learn from the life of President Lincoln it is that no matter how difficult things get it does not have to signal the end of a dream. Difficult circumstances can simply be the mechanism needed to come at the problem from a new perspective of perseverance.
“Many of life’s failures are people who did not realize how close they were to success when they gave up.” – Thomas Edison

Five Cube Solutions Official Blog - http://goo.gl/hzKzPs

Post has attachment
Ecommerce – Delayed Gratification
“People often say that motivation doesn’t last, Well, neither does bathing – that’s why we recommend it daily.” – Zig Ziglar
Humanity desires acknowledgement and we’re not used to delayed gratification. We want what we want – and we want it right now.
There is an unfair proposition in online marketing. This inequality can be found in list building, blogging, site promotion and virtually every other area of establishing a web presence.
For the site owner there is no such thing as instant gratification. You will not likely receive the feedback you’re hoping for and it can seem as if you are improving your web presence for only one person and frankly you’re getting tired of impressing yourself.
Sometimes it can seem like establishing your ecommerce is a bit like being asked to fill the Grand Canyon with a teaspoon. You keep at it, but it’s hard to see the results.
The good news is while you keep working to establish your web presence you are finding better ways to say things, better content to present while the rough edges are smoothed out. Hopefully all this happens during a weak moment when you consider a long-term career in the corrugated cardboard industry.
Ecommerce is a thankless job that is best suited for individuals that understand the virtue of patience and are willing to work to envision a future when the present doesn’t look so great.
“The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term is the indispensable pre-requisite for success” – Brian Tracy
We live in a time when immediacy is so important to so many that a significant number of businesses come and go because the owner failed to understand that delayed gratification is the payoff for perseverance and patience.
In 2006 there were 671,800 new businesses and 544,800 business closures according to the U.S. Small Business Administration.
It is easy to surmise that many of these businesses didn’t have a clear understanding of the long-term trench warfare that comes with the territory of business startup.
This article is actually designed to encourage you to think long-term. Your ability to look further ahead than the next sale is going to be important if you want to succeed.
Ecommerce can provide a significantly improved market for your products, but you must continue to do the hard work of putting your best face forward even when your site statistics may seem as if your performing to an empty concert hall.
“Success is not final, failure is not fatal; it is the courage to continue that counts.” – Winston Churchill

Five Cube Solutions Official Blog - http://goo.gl/40zWil
Wait while more posts are being loaded