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Could pair writing help you produce better content by bringing subject and writing experts together? #WebWriting
The Government Digital Service (GDS) is leading the digital transformation of the UK government.
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Get the early bird price for our next web writing workshop. Scheduled for 20 October in Melbourne. Early bird sales end on Thursday.
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Work in government on web content? Here's an opinion or three from Gerry McGovern My favourite: "Nobody cares about government plans or your programs or initiatives. All those things that government care so much about, the public is not even remotely interested in. The public and businesses just want to do stuff as quickly and painlessly as possible. They want to pay as little tax as they can, as quickly and easily as they can. They want to find out if they qualify for a grant or benefit without going through a mumbo jumbo land of jargon and excruciating processes." #WebWriting
Around the world, trust in government is collapsing. Trust in all institutions, the establishment, the elite, is in a prolonged and probably irrevocable decline. In the long term, that's very healthy. In the short term, dictators and strongmen will try and fill the void.
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#PlainLanguage makes communications clear for migrants - be they citizens, customers or employees.
Recently I came across a beautifully presented little guide book called Keeping it clear for those new to New Zealand. Created by Immigration New Zealand, the guide helps New Zealanders write infor…
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"As insiders, we need to stop writing solely for lawyers and professional investors (many of whom do not understand this stuff, either) and start writing so that anyone with an interest in the topic will understand the news or information." #PlainLanguage
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Content Strategy Forum is coming to Melbourne. October 5-7.
CSForum 2016 is a 3-day content strategy conference in Melbourne, Australia, featuring leading industry experts. Essential for anyone in, or is interested in learning more about, content strategy.
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Too many cooks spoil the broth - in this case, your content! Some tips on avoiding writing by committee #WebWriting
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A High Court judge in the UK might win a #PlainLanguage award! The Plain English Campaign, which promotes the use of simple language, has heaped praise on a case ruling written by Mr Justice Peter Jackson, following a family court hearing in Liverpool.
He's been highly praised for his report that 'anyone - not just lawyers- could understand'
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Apparently 82% of UK #localgov websites fail at #PlainLanguage. I wonder how well we do here in Australia?
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Start with the subject (the 'doer' of the action) and you'll usually write a simpler sentence.
The subject of a sentence is the person or thing that the sentence is about. For example: Jemima and Kahu like pancakes. This cookbook has some great recipes. Healthy families eat plenty of vegetab…
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"Government writing today still dresses in a complex linguistic garb because this has more 'gravitas'' — even when it says the same thing as a simpler alternative." A plea for #PlainLanguage
Government writing is full of big words and fancy phrases because it's thought they add gravitas. Wrong, says Plain English Foundation director Neil James.
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"Australia will adopt an internationally aligned standard for ICT accessibility in procurement. This means greater accessibility for the more than four million Australians with a disability. The Accessibility requirements suitable for public procurement of ICT products and services establishes a minimum standard to ensure that websites, software and digital devices are accessible."
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Better online content!
Introduction
Online content specialists. Consulting and training services for government and corporate clients across Australia. Public web writing workshops with Vision Australia.
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03 8743 3230 (office), 0419 556470 (mobile)
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