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"Most organizations have more than enough capacity to create content but have very few of the skills required to make that content findable and usable." ... and accessible.
Web content professionals must think about the findability and usability of their content, as it is no longer enough to think about how to create content. I recently presented to a group of content people the results of a Task Performance Indicator. This is where we test top tasks with real ...
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Tonight's SBS program Insight takes a look at low literacy. Yes it IS a problem for many Australians #PlainLanguage
The emotional, practical and financial toll of low literacy can be severe, particularly in a world that assumes almost everyone can read and write. But around 44 per cent of Australian adults lack the literacy skills required for everyday life, making daily tasks difficult.
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There's still time to register for our #WebWriting course in Brisbane on Aug 26. Learn to write content that works for all your user groups, on all their devices. We'll cover making content findable, designing for scan-reading, writing in a readable style, and ensuring content is accessible.
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Do the rules around using hyphens make you hyphenventilate? Some simple tips on getting them right.
Hyphens group concepts clearly to help readers to understand a sentence the first time they read it. Here are four how-to tricks with hyphens. Hyphens create distinct units Hyphens help create dist…
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#Brisbane web writers, there's still time to register for our #WebWriting workshop on Aug 26. Join us to talk about making content easier to find, designing content to work with responsive templates, a writing style that's easier to read, and making your content more accessible.
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'And/or' can mean 3 different things. To be clear, say which of the 3 you mean.
Writing ‘and/or’ in a sentence seems like an economical way to cover a couple of alternatives at once, doesn’t it? That’s what I thought before I started working with words for a living. I’ve…
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Have them in circles
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Buzzwords. Bleurgh.
Buzzwords are overused and meaningless. Erase them from your vocabulary and start communicating in a more clear, efficient way.
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Hate reading 'terms of use'? They don't have to be written like a 'legal thicket' that puts people off even trying to understand what they're agreeing to. And now consumers in the US are joining together in a class action against giants like Apple, Facebook, Toys R Us. #PlainLanguage
Tangled roots, twisted vines, dense foliage — a rainforest, or a good description of online terms and conditions? The Economist has recently reported on the ‘legal thicket’ of online legal disclaim…
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To sound professional your writing doesn't need to be stuffy or formal. Try #PlainLanguage instead.
Tone is what gives the impression that the writer is a human who sees you as another human too. You warm to a writer’s message when you can tell that they’ve actively tried to imagine you and…
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Is it 'rexxxx' or 're-xxxx'. Here's a simple tip to help you rexxxxxx, er, remember.
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#Brisbane business and web writers, would love to see you at this conference next week. Registrations close Aug 18.
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Need to write labels, button names, dialog box text? Some tips that might help.
Microcopy is the unsung hero of copywriting. Used in apps and transactions, microcopy or short-form copy is the text you see on buttons, labels, fields and in error boxes. It tells users what to do, explains anything that could be confusing and injects moments of personality and delight. Simple, right? If only. Those phrases, one-liners …
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Have them in circles
26 people
Zalihe Cetin's profile photo
Jo Orange's profile photo
Ginger Briggs's profile photo
Center for Plain Language's profile photo
Jared Smith's profile photo
Simon Stevens's profile photo
Sally Gunn's profile photo
Owen Jones's profile photo
Rosalie Williams's profile photo
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03 8743 3230 (office), 0419 556470 (mobile)
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Better online content!
Introduction
Online content specialists. Consulting and training services for government and corporate clients across Australia. Public web writing workshops with Vision Australia.