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4INFO

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4INFO CMO Chuck Moxley speaks on how tying devices to people is the Achilles' heel for many marketers looking to make mobile a key part of their advertising.
The days of FOMO as the reason for integrating mobile into the marketing mix are long gone. Today, its do or die.
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Understand why using store visits as a conversion metric represents a rather alarming shift in the industry.
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We're partnering up with DMG Solutions! Welcome to the team. Nos da gusto estar trabajando con ustedes.
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Small devices. Big results. 
A mobile ad platform releases what it claims is the first true benchmarking of the channels impact on instore sales.
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Check out 4INFO & Catalina's Industry’s First Benchmarks for Measuring Mobile Ad Campaigns Based on In-Store Sales Lift
San Mateo, Calif. May 1, 2015 — 4INFO, the fast-growing technology company solving the challenge of mobile attribution for national brand advertisers, and Catalina, the personalized digital media company, today announced the mobile advertising industry's first benchmarks for measuring mobile ad ...
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As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain.  AdExchanger examines the state-of-play around cross-device ID...
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4INFO CMO Chuck Moxley talks about the imperative of cross-channel marketing
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In a time when time spent online in mobile is surpassing desktop and laptop PC, mobile can prove challenging for advertisers to reach cross-device attribution for their marketing  efforts.
This article originally appeared in the June edition of our quarterly magazine. To get the full experience, you can read the issue online here, or subscribe to
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GeoMarketing spoke to 4INFO's CMO, Chuck Moxley. Check it out.
GeoMarketing is an independent daily news site focused on the artistic and analytical elements that go into location-specific, cross-platform advertising campaigns, along with the brands, professionals, and trends behind them. Please direct inquiries/news tips to support@geomarketing.com.
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A couple tips from the experts. 
While recent mobile campaigns show a more sophisticated grasp of custom audience creation methods, marketers need to overcome challenges related to efficiently collecting, storing and accessing data at scale to gain a complete picture of a consumer and the likelihood he or she will engage with a particular ad.
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CEO Tim Jenkins explains why location-based advertising isn't enough for reaching your target audience and getting the maximum ROAS out of your advertising budget. 
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Have them in circles
38 people
Winston ozuna's profile photo
Cheryl Ann Miller's profile photo
Jim Koski's profile photo
Wendell Baker's profile photo
KindGeek's profile photo
Anna Pervine's profile photo
Shannon Donohue's profile photo
Gamaliel Garcia's profile photo
Sean O'Gorman's profile photo
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(650) 350-4800
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155 Bovet Rd, Suite 200, San Mateo, CA 94402-3120
Story
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4INFO is solving the mobile advertising conundrum of measuring ROI
Introduction
4INFO is the first company to solve the mobile advertising conundrum of measuring ROI, enabling mobile to become an integral and essential element in every marketing plan, and in turn unlocking the potential of mobile for consumer packaged goods, automotive, financial, retail and other major brand advertisers. The company’s flagship product called AdHaven® Bullseye™ leverages Big Data and proprietary technologies to precisely target ad delivery to more than 152 million mobile devices in 101 million households, allowing advertisers to target mobile ads with the same precision as online advertising and direct mail using only anonymous, non-personal data. Even more importantly advertisers can measure what matters—actual sales lift at the cash register from their mobile ad spend. The AdHaven platform provides marketers with precise device and consumer targeting across multiple mobile channels, including display, apps, video, SMS and rich media.