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Drawing the biggest names in music and thousands of attendees, the music festival has become a golden opportunity for brands to reach the coveted 18-34 demographic.

Check out 4 Event Marketing lessons from brands at music festivals on #451Heat: http://451heat.com/2014/04/23/4-event-marketing-lessons-from-brands-at-music-festivals/
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With 36,000 official runners, the 118th Boston Marathon is slated to be the second largest in the history of the race.

Whether or not you're running, this Monday #WeRunTogether . Show your #BostonPride this weekend with our social guide in this week's special edition #451Labs : http://451heat.com/2014/04/18/weruntogether-a-social-guide-to-showing-your-boston-pride-this-marathon-weekend/
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We've talked about the major platform types for pushing out your content - now let's talk about choosing the right ones for you based on your #business goals.

Check out #451Heat for the second part of our #ContentMarketing distribution series: http://451heat.com/2014/04/16/how-to-distribute-your-content-marketing-part-2-identifying-the-best-platforms/
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Twitter launches redesign - look familiar? Google's Glass Explorer program opens to public for one day - will you join? Think Dirty mobile app looks beneath the surface of your beauty products - are you at risk?


All these stories and more in this week's #451Labs roundup: http://451heat.com/2014/04/11/twitter-redesign-think-dirty-app-google-glass-spring-fever/
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“Know yourself first" and other 19 other #WordsOfWisdom from #Boston's leading business women in the latest #451Heat blog post! http://451heat.com/2014/04/09/20-words-of-wisdom-from-bostons-bizwomen/
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Marketers play with #selfies. #Spotify moves to the dark side. #Boston Food Trucks return in full force.

Check out all these stories and more in this week's #451Labs roundup: http://451heat.com/2014/04/04/selfie-endorsements-spotify-redesign-choremonster-and-boston-food-trucks/
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Have them in circles
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For here all are one. #WeRunTogether for the 118th Boston Marathon #BostonStrong
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451 Marketing

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Statistics show that this year mobile search will send more visits to your site than will desktop search. Learn how to optimize your brand’s online footprint to accommodate this traffic on #451Heat: http://451heat.com/2014/04/13/how-to-optimize-your-presence-for-mobile-part-i/
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Cut through the clutter of today's digital landscape with branded content. Founding Partner AJ Gerritson shares his insights on In-House Agency Forum's (ihaf) blog: http://blog.ihaforum.org/post/2014/04/09/Why-Brands-Should-Leverage-Content.aspx
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Most businesses today have made the investment in social media, but how much have you invested in your following?

#451Heat has our insights on the importance of social activation. Check it out! http://451heat.com/2014/04/07/social-activation-why-your-brand-needs-to-aim-beyond-likes/
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Have them in circles
203 people
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100 North Washington Street Boston, MA 02114
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451 Marketing is an award-winning, independent communications agency that specializes in public relations, content and digital marketing.
Introduction
Headquartered in Boston with offices in New York and Los Angeles, 451 Marketing works with brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach.