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Online marketing se specializací na AdWords a Sklik.
Online marketing se specializací na AdWords a Sklik.

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Pomáháme růst a sami rosteme také. Získali jsme již 3 certifikace #GooglePartners
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Po dlouhé době oživujeme naší #GooglePlus komunikaci. A to právě dnes v #DenBezpečnějšíhoInternetu. Už jste provedli kontrolu?
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Druhý den na SMX...
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Rand Fishkin na SMX16 v Mnichově a jeho Keynote o ML
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#Analytics toho umí hodně, například sledovat kdo kdy koukal do sheetu v dokumentech Google. Pěkná hračička!
How to Track Google Spreadsheet Views With Google Analytics
/via +Amit Agarwal  #measure   #analytics  

"You have been using Google Analytics to track visitors (or page views) on your website but did you know that the same analytics service can also be used for tracking views inside Google Spreadsheets? You insert a little snippet of tracking code inside your spreadsheet and when someone opens the sheet, that visit will be recorded permanently in your Google Analytics account."
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Zajímavá možnost pro úpravu kampaní nanečisto. Jen škoda, že chybí podstatné funkce jako časový rozvrh a optimalizace ROAS.
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Opravdu povedené rozšíření o vlastní sloupce v #adwords, které zjednoduší práci!
Custom columns now supports custom formulas

Custom columns [https://goo.gl/M2KtjN] lets you easily create and view segmented columns for the metrics you want to see in AdWords. To make custom columns more useful for your business needs and save you time, you’ll soon be able to do quick computations like addition, subtraction and multiplication -- right from your AdWords custom columns.

Now when you create custom columns, in addition to specifying custom segmentations for your metrics, you can apply formulas for those metrics. For example, to see the percentage of clicks you get from mobile devices, create a custom column that divides mobile clicks by total clicks. Or let's say you’re a shoe retailer and enjoy a 40% profit margin for each pair of shoes you sell. To understand your total profit for each sale, ensure your conversion value column tracks revenue. Then, create a custom column that multiplies conversion value by 40% and call it “Estimated Profit.” As always, you can still sort, chart, filter and download your custom columns, as well as include them in reports and automated rules.

We’re excited to hear how you’ll use formulas within custom columns. Feel free to share your ideas in the comments below.

To learn more about custom columns, visit the AdWords Help Center: https://goo.gl/HKBMq4
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Jaké je aktuální SEO počasí? Podívejte se na změny Google algoritmu v podobě přehledu počasí.
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