10x10 is a feature film and a digital action campaign launched by an award-winning team of former ABC News journalists. Our message is simply this: Educating girls in the developing world will bring about transformational change.
The 10x10 film tells the stories of 10 girls from 10 countries. Each 'mini screenplay' is penned by a celebrated female writer from that country and is narrated by an A-list actress. We use the filmmaking process, and the never-ending stories that emerge from it, as the engine for the action campaign.
10x10 partners with forward-thinking corporations, NGOs, celebrities, policy leaders, and concerned citizens to build a global grassroots and transmedia movement well in advance of the film’s release. During film production, 10x10 creates media (video, photos, toolkits, and digital campaigns) and provides these tools to partners to grow support for girls’ education in their own work and amongst their own audiences. And to really drive impact, all 10x10 media is linked to substantive, measurable actions.
10x10 is creating a new paradigm in social issue filmmaking, integrating production with advocacy, consumer engagement, and measurable impact.