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10/10 Optics
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10/10 Optics

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NYC lawyer and friend E.S. loving his ‪#‎goldandwood‬ sunglasses. ‪#‎handmade‬ ‪#‎bestopticalstorenyc‬ ‪#‎lookinggreat‬   #madisonsquarepark   #woodeyeglasses  
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10/10 Optics

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All new fall #lucasdestael  #blakekuwahara #woow #mauijim  and #deloor   have arrived.  New styles and colors arriving daily!  Fall into your new eyewear look NOW!
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Betty is wearing our new ‪#‎blakekuwahara‬ ‪#‎cateye‬. The collection just arrived and we're in LOVE You gotta ‪#‎trythemon‬ Share this new look with your friends and let me know.... are you a cat eye type? LIKE to let me know!
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Three new  looks for both of them.  The best #birthdaypresent  from #1010optics   #theo   #Anneetvalentin   #woow   #eyeglassmakeover  
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Hiring a team of Ruths could be one the most important things you do for your retail location(s) this year.Why? 20 years ago I worked in NYC. Having worn glasses for most of my life, I was accustomed to a quick exam and purchasing what I considered a nice, but reasonable pair of glasses. That was until the day I walked in to 10/10 Optics and met Ruth and her team.Why 10/10 Optics? Was it their huge sign outside the store, the clever ad they had i...
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10/10 Optics

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cool mustache, upwear update, good looking guy?  Easy,   #blakekuwahara  and done!
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10/10 Optics

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No need for color when ‪#‎blackeyeglasses‬ are in town. ‪#‎Theo‬ ‪#‎opticalstorenyc‬ ‪#‎1010optics‬ ‪#‎eyewearupdate‬ ‪#‎makeover‬ ‪#‎ilovemyneweyeglasses‬ ‪#‎madisonsquarepark‬
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She came to us looking for the right one, tried on a few, ‪#‎bartonperriera‬ got ‪#‎ilovemyglasses‬ and found a new home with this NYC cutie! When are you going to find your perfect new look?
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Always put your most current Rx in your new eyewear update!
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10/10 Optics

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FY EYE!

A fingerprint has 40 unique characteristics, but an iris has 256, ​one​ reason ​iris scan​ner​s are growing in popularity.

​Your iris is ​the colored circle around your pupil, and every person's irises contain unique and detailed patterns of pigment and biostructures.

Hundreds of millions of people around the world have been entered in iris recognition systems, for purposes both convenient (like passport-free border-crossings) and legal (some national ID systems based on this technology are being deployed). 

Iris recognition technology is super fast, and incidents of false matches are very rare, two more big reasons why iris scanning is gaining popularity around the world. 

Come visit 10/10 Optics and scan our collection of designer frames -- our optical store's collection is diverse and unique enough to have something for every iris that comes our way!
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10/10 Optics

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Three Southern beauties in their new specs! #prodesign   #deloor   #masunaga   #womensfashion   #optical  the best optical store in nyc!
#1010optics   #eyecare   #opticalstore  
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Contact Information
Map of the business location
50 Madison Ave New York, NY 10010
50 Madison AvenueUSNew YorkNew York10010
(212) 366-10101010optics.com
Eye Care Center, Optician
Eye Care Center
Optician
Sunglasses Store
Optometrist
Contact Lenses Supplier
Today Closed
Saturday ClosedSunday 11AM–5PMMonday 10AM–7PMTuesday 10AM–7PMWednesday 10AM–7PMThursday 10AM–7PMFriday 10AM–4PM
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10/10 Optics is a New York City Eyewear Eye Care Store owned and operated in by Ruth Domber since 1979. Here at 10/10 Optics, we take pride that our opticians are both trained and experts in measuring and fitting you with the best choice in optics and advanced lens technology. For more information about 10/10 Optics call us today or visit our website. 

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4.6
22 reviews
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2 reviews
"I have been a very happy customer of 10/10 Optics since they opened."
"They have the best selection and service, in the city."
"To start, the store is gorgeous - super modern, fun, and funky atmosphere."
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People
In their circles
4 people
Have them in circles
26 people
Jesus Carmona's profile photo
Iain MacMillan's profile photo
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Ani Lucia Lipitz's profile photo
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Robert Schwartz
in the last week
Amazing! I am totally amazed! Why? Because Ruth, one of the sales people, helped me find a pair of sun glasses that both my wife and I love! And she did it in less than 1 hour! The last time I looked for sun glasses it literally took me over a year (because I am so picky) to find a great pair and I found them in Venice, Italy. That is why I am amazed how Ruth found such a great pair which fit my face so fast. Amazing! :)
Fran Kelly
8 months ago
My husband and I have been eyewear customers of 10/10 Optics for the past 25 years. It's the most amazing optical store in the NY metro area - well worth what is now a 2 hour trip from the NJ burbs for us. Ruth and her staff are simply magical in selecting the perfect frames to update our look, match our mood, or explore completely new territories. I wouldn't trust my face to anyone else! Located in a great part of town, the boutique is comfortable and cozy - and the positive energy within those walls is contagious.
• • •
Response from the owner - 7 months ago
HI Fran, Can you believe it's been that long?! I'm so glad that you stopped by for an update and took a chance on a few new looks. I had a great time with your 'eyeglass makeover'. I KNEW YOU'D LOVE the computer glasses as well! I love mine, too xxxx RUth
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C. Alexander Smith
8 months ago
1010 Optics is the most effective and eclectic Optical Store I have ever shopped. I have been a customer with these team through all go their locations from Queens, NY to 5th Ave and now their plush bi-level Madison Ave location. I have gotten countless compliments on the frames I purchased from 1010 and will continue to do any of my shopping with this genuinely unique Optical Store.
Response from the owner - 7 months ago
Hi Casey, I knew you'd find just the right look as soon as you stepped in the door! So glad that you're pleased with the new and colorful design . You rock it! Best, Ruth
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lucille cordovano
a year ago
I Love my new glasses!! I get compliments all the time. You will get great service and the knowledgeable staff will make your experience rewarding, and fun too! Thank you all!!
Response from the owner - 7 months ago
HA...... you're now The Lady in Red... your new pretty eyebobs look great and you are right, red is your color!!!!! Best, Ruth
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Ani Lucia Lipitz
8 months ago
You cannot ask for a better optical experience than 10/10 Optics! To start, the store is gorgeous - super modern, fun, and funky atmosphere. Their selection of frames is out of this world. And their customer service is even better. No matter how busy they are, the optical staff treats you like you're the only client in the store. Their entire raison d'etre is to match you with the perfect frames for your face and personality. They make sure that you don't just leave happy, but leave excited and reinvigorated by your new look! I can't say enough good things about 10/10 Optics.
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Response from the owner - 7 months ago
Hi Ani, I remember that you told me we were the 5th optical store that you visited in your quest for new eyeglasses. I am honored that you felt safe and comfortable at 10/10 Optics and decided to stay for your fitting and new specs. Your new look is AWESOME! Best, Ruth
carlos acta
7 months ago
10/10 Optics is that rare place where style, choice, fun and excellent service come together. The staff is very friendly, thoroughly professional. As far as I´m concerned, these guys set a new standard for customer service and CARE!
Response from the owner - 7 months ago
Hi Carlos, We do have fun working with our team and I'm so glad that you like the friendly vibes! It's easy when we all work together to give you the best experience possible. Thanks again, Ruth
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yehuda shur
8 months ago
This is the store to shop in with the best service in NYC!!! #Optical #Cooolshades #lovemesome1010optics
Response from the owner - 7 months ago
Hey Yehuda, We love that you are wearing your new Barton Perriera sunglasses on our PATIENT PICS at www.1010optics.com. You are one handsome fella! Ruth
David Weinstock
8 months ago
What a great experience! This store has it all, great frames, great personal service and great opticians!!!
Response from the owner - 7 months ago
Hi David, Thanks for the friendly shout out and the kind words. They really mean so much to all of us at 10/10 Optics. Best, Ruth P.S. Our opticians are great, I agree!