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10/10 Optics
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Today Closed
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10/10 Optics

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We'll help you choose the BEST #eyewear  just for you! he best optical store in nyc!
  #optician   #eyehealth   #optical   #womensfashion  
50 Madison Ave, New York, NY 10010
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10/10 Optics

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Gold & Wood....blue... new color...10/10 Optics nailed it! How great is this color on his skin tone?! Calling all men.... color is the new BLACK! The best optical store in nyc!
#goldandwood   #woodeyeglasses   #optical   #optician
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A little romantic eyewear update. She's wearing Anne et Valentin and he's in THEO.  The best eyeglass store in nyc! #eyewear   #optical   #annetvalentine   #annetvalentin   #theo  
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You bet!  Thanks!!
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Two new knockout ‪#‎Deloor‬ frames found a home with lovely Flo! She wanted something to wear with black and something to with her makeup tones as a neutral. Having a fun eyewear wardrobe feels wonderful!  Best Eyewear store! #eyewear   #optical   #deloor  
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Call 10/10 Optics in NYC at (888) 508-4018 to schedule your next visit. Visit us on the web for more information about eyewear, eye exams, and more.
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To schedule your next eye exam in New York City, call 10/10 Optics at (888) 508-4018 or visit our website. Our boutique-style Madison Avenue clinic features the latest technologies to measure your prescription and screen for common diseases of the eyes. #eyehealth   #eyes   #contactlenses  
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10/10 Optics

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When you put on your 1st pair of eyeglasses and you feel pretty and see better... it's just the best feeling! The best optical store in nyc!
  #igreen   #optician   #optical   #eyehealth  
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Elana L. loving her ‪#‎FEATHERWOOD‬ frames. Handcrafted from repurposed findings and fallen woods, fabricated by hand and pedal power! The best optical store in nyc!   #custommadeeyeglassses   #optical   #eyewear   #woodeyeglasses  
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Natural beauty her new WOOW specs from 10/10 Optics. Perfect with her caramel colored eyes and peachy skin tones. She wanted to try on a bunch, but these were the 1st ones that I gave her. Sometimes you have to go with love at 1st sight! You like? 10/10 Optics is the most fun optical store! #eyewear   #optical   #wooweyeglasses
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This very sexy lady and her lucky husband are smiling in their handcrafted ‪#Lucas de Stael‬ metallic leather and ‪‎Gold &Wood‬ wonderful new eyewear! #optical   #eyewear   #goldandwood  
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Are you ready to experience excellent eye care in Manhattan and NYC? Call 10/10 Optics today at (888) 508-4018 to schedule your eye exam or to find out more information about us.
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You can reach us on our website or call us directly at (888) 508-4018. 
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Contact Information
Map of the business location
50 Madison Ave New York, NY 10010
50 Madison AvenueUSNew YorkNew York10010
(212) 366-10101010optics.com
Eye Care Center, Optician
Eye Care Center
Optician
Sunglasses Store
Optometrist
Contact Lenses Supplier
Today Closed
Monday 10:00 am – 7:00 pmTuesday 10:00 am – 7:00 pmWednesday 10:00 am – 7:00 pmThursday 10:00 am – 7:00 pmFriday 10:00 am – 5:00 pmSaturday ClosedSunday 11:00 am – 5:00 pm
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10/10 Optics is a New York City Eyewear Eye Care Store owned and operated in by Ruth Domber since 1979. Here at 10/10 Optics, we take pride that our opticians are both trained and experts in measuring and fitting you with the best choice in optics and advanced lens technology. For more information about 10/10 Optics call us today or visit our website. 

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15 reviews
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2 reviews
"I Love my new glasses!"
4 reviewers
"They have the best selection and service, in the city."
"I have bought 4 pairs of glasses at 1010."
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People
In their circles
4 people
Have them in circles
19 people
Andrew Mizzi's profile photo
Iain MacMillan's profile photo
Rose DeNaro's profile photo
Casey Hart's profile photo
Jonathan Cullum's profile photo
Ariel Hauter's profile photo
eyebobs's profile photo
Da Arč's profile photo
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All reviews
lucille cordovano's profile photo
lucille cordovano
7 months ago
I Love my new glasses!! I get compliments all the time. You will get great service and the knowledgeable staff will make your experience rewarding, and fun too! Thank you all!!
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scott weiner
a year ago
The attention to detail and the personal service I received was like no other experience I have ever had getting an eye exam and then purchasing a new pair of frames. The selection was amazing. I highly recommend 10/10 Optics to anyone looking for that WOW factor in a pair of glasses.
Ariel Hauter's profile photo
Ariel Hauter
a year ago
I stumbled upon this incredible gem of a store two years ago on Madison Square Park. They have the most eclectic and stylish eyewear I've seen in NYC. Their staff/opticians are also the best I've ever encountered at curating a selection of frames for you that actually complement your face and enhance your style. They're in a landmark building on the northeast corner of the park and everyone who's anyone shops there. One of the owners is a top optometrist, Dr. Rozenberg and he co-owns it with a top optician, Ruth Domber. I literally can't believe their inventory, they've stocked hundreds of stylish frames from all over the world (high quality stuff, not the bs brand label fluff), and some are exclusive to them like Ronit Furst from Israel (multi-colored) and Adam Mugavero's custom sculpted wood collection (like works of art). Can't recommend them enough. It's taken me 2 years to find the time to write a review, but stop by and check them out, you won't be disappointed. My mom bought 8 frames on her first visit and my best friend got custom nose pads made on the spot in a matter of minutes, he was ecstatic.
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Harriet Davidson
a year ago
Just got back from another fun day at 10/10. Each time I see Ruth Domber, and her professional team, I am amazed at how they can find not only one, but a whole wardrobe of glasses to choose from. They consistently have a perfect eye for the best color, style and shape to fit me and my life style. Today I chose not only one but 3 pairs!!! I have been going there for more than twenty years and they were even able to make me feel beautiful during treatment and recovery from cancer. Thank you 10/10 Optics!
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Sam Abrams
a year ago
I could write a many pages review long singing the praises for 10/10 optics but to save time, I want to write that they have an amazing selection of frames and incredible service in terms of helping you find the frame that is perfect for you!! Its worth a visit and my family and I have all been lucky enough to have found great frames at 10/10! I first stumbled onto 10/10 shortly after moving to the neighborhood as I had an eye issue and Dr. Rozenburg graciously took the time without any warning or notice from me to give me a thorough exam. With my eyes feeling better, I returned a few weeks later after I realized that I could use a new pair of glasses. I was incredibly apprehensive to change my the pair glasses which I had for years and the wonderful staff showed me dozens of pairs that really changed my look. While I did not love the glasses at first, they graciously said that I should try the pair that I selected for a few weeks. If I did not like it, they'd happily take the frames back and we could pick something else. In a few weeks, I realized that the pair they helped me select was WONDERFUL! I received numerous compliments and the quality of the frames was far better than my earlier pair. A few years later, I have picked up 5 pairs from 10/10. Each time, the glasses are wonderful and visiting the staff (Liz, Barry, Jesus, and Steve) is always a lot of fun! 10/10 is worth a visit - I am a picky academic and they have exceeded every expectation and helped me love my glasses!!
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Jack Halpern
8 months ago
I have bought 4 pairs of glasses at 1010. They have the best selection and service, in the city. Jack Halpern
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Guillermo Garcia-Goldwyn
a year ago
This was one of the most astonishing- bad experience customer services experience I have ever had anywhere. I got a pair of reading glasses over $250 at 10/10 Optics at 26th St, Madison Ave, NYC 10010. The frames left temple come off a part the butt strap had a defect from the manufacture - I took the eyewear back to the store and one of me Optician Steve stated that I got a cheap glasses " in a very demeanor " and that I should get more expense glasses. I could not believe after spending $250.00 for a reading glasses with manufacture issues the Optician have the nerve to tell me that. I came back few days later to talk with the store manager- she was able to take the glasses and I wait over 6 weeks, when I pick up the glasses were totally unbalanced unable to wear, I left the glasses and I told them that they must be done correctly. After 2 more weeks I came back to pick up the glasses because they did not contact me. The put crazy glue by the butt-strap and I was told that they will be fine. Few weeks later the right temple come off as the left side. same issues in both side. I spoke with the manager store and I was told that by her " they can not help me". Finally, I spoke with the owner Ruth Domber and I got the same treatment. She stated that all her glasses in the store have manufacture defect and I need to buy a new pair..I was in shocked to hear that, I did not want to get eyeglasses that comes with manufactures defects. Overall this eye shop should be closed and to tell every customer that they are selling cheap frames- disposable for a lot of $$. ripped off!! I have not other choice to contact the Better Business Bureau and they took an official complaint. Shame on 10/10!!
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Sue Greenfield
a year ago
I have been a very happy customer of 10/10 Optics since they opened. They carry an eye-catching selection of frames and a staff that is exceptionally knowledgeable and personable. I always find exactly the right eye-wear!