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10/10 Optics
Eye Care Center
Today Closed
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10/10 Optics

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She came to us looking for the right one, tried on a few, ‪#‎bartonperriera‬ got ‪#‎ilovemyglasses‬ and found a new home with this NYC cutie! When are you going to find your perfect new look?
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10/10 Optics

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Always put your most current Rx in your new eyewear update!
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10/10 Optics

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FY EYE!

A fingerprint has 40 unique characteristics, but an iris has 256, ​one​ reason ​iris scan​ner​s are growing in popularity.

​Your iris is ​the colored circle around your pupil, and every person's irises contain unique and detailed patterns of pigment and biostructures.

Hundreds of millions of people around the world have been entered in iris recognition systems, for purposes both convenient (like passport-free border-crossings) and legal (some national ID systems based on this technology are being deployed). 

Iris recognition technology is super fast, and incidents of false matches are very rare, two more big reasons why iris scanning is gaining popularity around the world. 

Come visit 10/10 Optics and scan our collection of designer frames -- our optical store's collection is diverse and unique enough to have something for every iris that comes our way!
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10/10 Optics

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Three Southern beauties in their new specs! #prodesign   #deloor   #masunaga   #womensfashion   #optical  the best optical store in nyc!
#1010optics   #eyecare   #opticalstore  
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We are all about color and so is he!  Find your match at 10/10 Optics.  the best optical store in NYC! #igreen   #optical   #eyewear   #flexibleeyeglasses   #opticiannyc  
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10/10 Optics

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We'll help you choose the BEST #eyewear  just for you! he best optical store in nyc!
  #optician   #eyehealth   #optical   #womensfashion  
50 Madison Ave, New York, NY 10010
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In their circles
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10/10 Optics

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Betty is wearing our new ‪#‎blakekuwahara‬ ‪#‎cateye‬. The collection just arrived and we're in LOVE You gotta ‪#‎trythemon‬ Share this new look with your friends and let me know.... are you a cat eye type? LIKE to let me know!
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10/10 Optics

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Three new  looks for both of them.  The best #birthdaypresent  from #1010optics   #theo   #Anneetvalentin   #woow   #eyeglassmakeover  
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10/10 Optics

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Hiring a team of Ruths could be one the most important things you do for your retail location(s) this year.Why? 20 years ago I worked in NYC. Having worn glasses for most of my life, I was accustomed to a quick exam and purchasing what I considered a nice, but reasonable pair of glasses. That was until the day I walked in to 10/10 Optics and met Ruth and her team.Why 10/10 Optics? Was it their huge sign outside the store, the clever ad they had i...
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10/10 Optics

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Handsome and happy!  Great combo.   #bartonperriera   #sunglasses   #polarizedsunglasses   #optical  the best #opticalstore  in NYC!
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10/10 Optics

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Handcrafted and sculpted in african woods and precious metals by artist #adammugavero   #custommade   #optical   #eyewear   #optician   #woodeyeglasses   The best #opticalstore  in nyc!
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10/10 Optics

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When you put on your 1st pair of eyeglasses and you feel pretty and see better... it's just the best feeling! The best optical store in nyc!
  #igreen   #optician   #optical   #eyehealth  
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Contact Information
Map of the business location
50 Madison Ave New York, NY 10010
50 Madison AvenueUSNew YorkNew York10010
(212) 366-10101010optics.com
Eye Care Center, Optician
Eye Care Center
Optician
Sunglasses Store
Optometrist
Contact Lenses Supplier
Today Closed
Monday 10:00 am – 7:00 pmTuesday 10:00 am – 7:00 pmWednesday 10:00 am – 7:00 pmThursday 10:00 am – 7:00 pmFriday 10:00 am – 5:00 pmSaturday ClosedSunday 11:00 am – 5:00 pm
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10/10 Optics is a New York City Eyewear Eye Care Store owned and operated in by Ruth Domber since 1979. Here at 10/10 Optics, we take pride that our opticians are both trained and experts in measuring and fitting you with the best choice in optics and advanced lens technology. For more information about 10/10 Optics call us today or visit our website. 

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Review Summary
4.6
21 reviews
5 star
19 reviews
4 star
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1 star
2 reviews
"Love it) and new glasses."
"To start, the store is gorgeous - super modern, fun, and funky atmosphere."
"They have the best selection and service, in the city."
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People
In their circles
4 people
Have them in circles
23 people
Rainbow Research Optics, Inc.'s profile photo
Max Marketing 360's profile photo
sun dewei's profile photo
Jonathan Cullum's profile photo
Ruth Domber's profile photo
ahmed mousa's profile photo
Cindy Waters's profile photo
Arč Horitani's profile photo
Ruth op's profile photo
All reviews
Ani Lucia Lipitz's profile photo
Ani Lucia Lipitz
2 months ago
You cannot ask for a better optical experience than 10/10 Optics! To start, the store is gorgeous - super modern, fun, and funky atmosphere. Their selection of frames is out of this world. And their customer service is even better. No matter how busy they are, the optical staff treats you like you're the only client in the store. Their entire raison d'etre is to match you with the perfect frames for your face and personality. They make sure that you don't just leave happy, but leave excited and reinvigorated by your new look! I can't say enough good things about 10/10 Optics.
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Response from the owner - a month ago
Hi Ani, I remember that you told me we were the 5th optical store that you visited in your quest for new eyeglasses. I am honored that you felt safe and comfortable at 10/10 Optics and decided to stay for your fitting and new specs. Your new look is AWESOME! Best, Ruth
carlos acta
a month ago
10/10 Optics is that rare place where style, choice, fun and excellent service come together. The staff is very friendly, thoroughly professional. As far as I´m concerned, these guys set a new standard for customer service and CARE!
Response from the owner - a month ago
Hi Carlos, We do have fun working with our team and I'm so glad that you like the friendly vibes! It's easy when we all work together to give you the best experience possible. Thanks again, Ruth
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yehuda shur
2 months ago
This is the store to shop in with the best service in NYC!!! #Optical #Cooolshades #lovemesome1010optics
Response from the owner - a month ago
Hey Yehuda, We love that you are wearing your new Barton Perriera sunglasses on our PATIENT PICS at www.1010optics.com. You are one handsome fella! Ruth
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lucille cordovano
9 months ago
I Love my new glasses!! I get compliments all the time. You will get great service and the knowledgeable staff will make your experience rewarding, and fun too! Thank you all!!
Response from the owner - a month ago
HA...... you're now The Lady in Red... your new pretty eyebobs look great and you are right, red is your color!!!!! Best, Ruth
Fran Kelly
2 months ago
My husband and I have been eyewear customers of 10/10 Optics for the past 25 years. It's the most amazing optical store in the NY metro area - well worth what is now a 2 hour trip from the NJ burbs for us. Ruth and her staff are simply magical in selecting the perfect frames to update our look, match our mood, or explore completely new territories. I wouldn't trust my face to anyone else! Located in a great part of town, the boutique is comfortable and cozy - and the positive energy within those walls is contagious.
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Response from the owner - a month ago
HI Fran, Can you believe it's been that long?! I'm so glad that you stopped by for an update and took a chance on a few new looks. I had a great time with your 'eyeglass makeover'. I KNEW YOU'D LOVE the computer glasses as well! I love mine, too xxxx RUth
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C. Alexander Smith
2 months ago
1010 Optics is the most effective and eclectic Optical Store I have ever shopped. I have been a customer with these team through all go their locations from Queens, NY to 5th Ave and now their plush bi-level Madison Ave location. I have gotten countless compliments on the frames I purchased from 1010 and will continue to do any of my shopping with this genuinely unique Optical Store.
Response from the owner - a month ago
Hi Casey, I knew you'd find just the right look as soon as you stepped in the door! So glad that you're pleased with the new and colorful design . You rock it! Best, Ruth
David Weinstock
2 months ago
What a great experience! This store has it all, great frames, great personal service and great opticians!!!
Response from the owner - a month ago
Hi David, Thanks for the friendly shout out and the kind words. They really mean so much to all of us at 10/10 Optics. Best, Ruth P.S. Our opticians are great, I agree!
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Sam Abrams
a year ago
I could write a many pages review long singing the praises for 10/10 optics but to save time, I want to write that they have an amazing selection of frames and incredible service in terms of helping you find the frame that is perfect for you!! Its worth a visit and my family and I have all been lucky enough to have found great frames at 10/10! I first stumbled onto 10/10 shortly after moving to the neighborhood as I had an eye issue and Dr. Rozenburg graciously took the time without any warning or notice from me to give me a thorough exam. With my eyes feeling better, I returned a few weeks later after I realized that I could use a new pair of glasses. I was incredibly apprehensive to change my the pair glasses which I had for years and the wonderful staff showed me dozens of pairs that really changed my look. While I did not love the glasses at first, they graciously said that I should try the pair that I selected for a few weeks. If I did not like it, they'd happily take the frames back and we could pick something else. In a few weeks, I realized that the pair they helped me select was WONDERFUL! I received numerous compliments and the quality of the frames was far better than my earlier pair. A few years later, I have picked up 5 pairs from 10/10. Each time, the glasses are wonderful and visiting the staff (Liz, Barry, Jesus, and Steve) is always a lot of fun! 10/10 is worth a visit - I am a picky academic and they have exceeded every expectation and helped me love my glasses!!
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Response from the owner - a month ago
Hi Sam, When you come in I know that it going to be a PARTY! You always have a treat for us when you stop by to see Dr. Rozenberg for your evaluation and contact lens check ups. We love your sweet tooth! Best, Ruth