Whats your Google+ Rhythm?

Hey +Ryan Hanley +Stephan Hovnanian +Ana Hoffman +Mark Traphagen +martin shervington +David Amerland what's the appropriate frequency of posts on Google+ ?

I follow some people who I had to mute because they post something every 2 minutes. Isnt that rude annoying and NOT an effective Google+ strategy?

I figured Id ask the heavies so I can either confirm or change my opinion.

#etiquette #googleplus


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Eli Fennell's profile photoNick Miller's profile photoMark Traphagen's profile photoRebecca Wardlow's profile photo
54 comments
 
You gotta figure out what's right for you and your strategy. Personally I end up posting 3-5 times per day, if that. Sometimes it's only once. 
 
+Vincent Messina- I've noticed the same thing- I'm glad you spoke up! Some of the people I follow literally post All The Time. If every post is something tremendously significant, meaningful or helpful, then perhaps I'll give them a pass. But It's not. And frankly, annoying as hell. My two cents. 
 
I keep trying different strategies +Vincent Messina  At times, I sporadically post and/or share content from the main feed and other times I'll spend time with my G+ BFFs ... however, I never post incessantly)
 
posting within communities is one way to do it if you are someone who likes to post a lot. Reason being community posts do not show up in the home stream that person's followers unless they are in the same community and have that community's posts set to show up on their home stream
 
+Vincent Messina there's no right answer. +Stephan Hovnanian is right. If someone ends up annoying you and you mute them it is what it is. Either they will realise and change or they won't and they will find a balance. You can't be prescriptive. The only rule that matters is respect your audience's time, don't cry wolf when there is no need. 
 
+David Amerland indeed. and thank you for weighing in. I think you have to find a balance. what I see from you folks is a nice tempo. none of you overwhelm your audience. I started this thread as a polite way of informing those that might not be aware.
 
+David Amerland I'd go one step further to say people who post a ton aren't doing it for others, they're doing it for themselves. If quality discussions and engagement are part of your strategy, you'll dial back the (blanking out on the word you used in your book... velocity?)
 
+Vincent Messina how clever to start a conversation targeting conversationalist!

It seems we learn together and grow together doesn't it?! 
 
I would agree that "every two minutes" if that's literally true would be annoying and hard to put up with.

But I post pretty frequently. (I'm assuming by "post" you're including both original posts and reshared material.) I haven't done an exact survey, but I bet if I looked at my profile there is easily an average of 20-30 post per day here. Of course, those vary greatly from full-blown content pieces to quick reshares with nothing more than a title.

I watch my daily follower numbers, and feel I am seeing no ill effects. My take is that while there is a real concern about posting too much, far more people lose benefit because they post too little. Most of your followers don't spend all day in their social streams. They take brief dips. If you're only posting 2-3 times a day, most of your followers are probably never seeing your content.

I think those of us who make a living by being on social media all day need to be careful that we don't come to think of the way we experience it as "typical."

(This would have been a great post for the SM Discussion community +Andrij Harasewych  - just sayin' ;-)
 
+Mark Traphagen your rhythm is not a problem at all. the people I'm referring to post literally to a point where there's are the only posts I see. and mostly, they are worthless or re shares without commentary. you share a lot, but what you share matters. In fact, true enough, I always wonder where you find the time to post so deeply so often!!
 
+Mark Traphagen you do post a lot, and I have you in a circle that shows almost everything you post (hmmm, where did I learn that strategy?). But I think your style is such that you don't appear to be overwhelming. There's such a mix of original content, photos, links, reshares, that we don't put the blinders on like we do with banner ads. Does that make sense? 

For example, the people who post 30-40 YouTube videos per day get annoying. Same goes with HDR photos, or naked reshares of great content they found throughout the day (just to pass them along). The post looks the same each time, we become oblivious to them. 
 
+Vincent Messina yes, quality overcomes a multitude of sins, including posting frequently.

Also, I'm not literally on here all day long (I do have other things to do!). I make use of DoShare to preschedule posts throughout the day, so my stream always has something going on even if I'm not present.
 
+Mark Traphagen would you say because of your audiences size that you could post more frequently due to the wide spread interests your audience has?

And that you have enough to say to your audience that it entails you a little more leniency from your followers for those frequent posts?
 
+Stephan Hovnanian that is such a great point, and you just outed an intentional strategy of mine!

While I can't say I think about it all the time, I learned early on that changing up the type of post constantly works well here on G+
 
It was barely 5 am my time when you posted this and you already have some 20+ comments on this post? Geez... I need to catch up...
 
+Nick Miller I think those could certainly be factors. I think you can certainly earn a level of respect where your audience is going to be more forgiving of seeing things occasionally in which they have no interest.

But I'd like to think that it's more the case that they just like me as a person, and have become interested in what comes out of my head beyond just one aspect of my content.

It's probably true that the vast majority of people who circle me do so for my marketing-related content. But I find that when I post something personal or entertaining, many of those same people engage with it. I think that means that they came for the information originally, but over time came to feel an affinity for me as a person, not just an information provider. That opens the door to my sharing other kinds of content, which I think actually builds my bond with them for the marketing content, because now they feel like they're getting it from a friend they know and like.
 
+Mark Traphagen if its any consolation I like you more as a person than marketing expert!

Not saying that you're not brilliant, lol.

Its just now that I've gotten to know you and +Ryan Hanley a little better now I enjoy conversing with you guys more than reading your content!

I'm just so glad I stumbled across all you guys on my journey.
 
+Nick Miller it's been a pleasure getting to know you brother... looking forward to much more.
 
This have been a problem to solve since the early days here. Probably the best strategy so far (IMHO of course) was described by +Stephan Hovnanian . Realy don't remember where it was, but was about the ratio of commenting vs. posting. Keeping commenting on other people posts to prevail, simply keeps you on the "safe" side of not posting too much, since the lack of time is always an issue. And since you don't have time to post too much, because of the engagement with others, you have to decide of the quality of the posts and show only most valuable things to your audience.
Really think this concept (engaging vs. posting) is a very key one, on this topic. 
 
+martin shervington I like you, I really do. But...Im going to have to insist that you give us more of your brilliance.

PLUS, aligning with the Pink Rambo, aka, +Ana Hoffman is a fast way to lose my decipleship. 
 
My rhythm is funk, occasionally disco, and once in a while I'll groove to a little hip hop, depending upon the day.
 
+martin shervington I can't top that. Oh wait, I'll try - it's good to be the Queen and post whenever I want to and if anyone doesn't like it, I am OK with that.

Good morning, Martin!

+Vincent Messina Noticed someone isn't talking to me this morning...
 
OK, so I'm clearly not a 'heavy' (although I have just bolted down a pizza for lunch so that description may apply sooner rather than later) but I'd thought I'd stumble in with my thoughts. 

There's already been several good points made on the thread with which I am in total agreeance: it's not the frequency but rather the quality that counts.

These are my bug-bears: The mindless resharing of links containing no explanation as to why I should bother looking at it; an endless stream of unrelated pictures of kittens, puppies or some dreadful poster bearing an idiotic slogan - these usually come with a #hashtag  that may, or may not, relate to the content...

Heavens I sound grumpy. I'm not though, honestly, but I can't easily tolerate the lack of self-awareness that makes people post endlessly without reason, or to use +Stephan Hovnanian's word: intent.

Posts which have been carefully selected and crafted will always be good to read, and as such, the frequency or rhythm of one's posts should be determined by the quality of that which you are sharing.
 
+Heather Ellis First, I love the phrase "stumble in with my thoughts" and Second, I love the angst in your tone. I agree 100%.
 
Some come to a thread quietly and with grace +Vincent Messina others fall in from the sidelines THEN try and appear composed. I'll leave you to guess which is me ;-) 
 
Haha... no one wants to see that. 
 
I think you need to consider your audience too.  For regular circle mixes and home stream content, someone who posts more than 1/2 dozen times per day is not annoying, because Google does not show you all their posts.

However, I have a special circle set on full subscribe/notify that I put interesting people in.  Various reasons for putting them in, but the point is that I have found that people who post 10 or more times per day just don't gel with this circle.  The quality always suffers after 2-3 good posts.

I've had to remove "good people" (everyone is good in their own way, of course!) from the notification stream/circle because the majority  of their posts were not good - even though they do have the couple good posts per day.  I trust that those good posts will find their way to me via other friends & influencers, and vetted by G+, instead of my manual over-ride group.

There must be some perceived value in posting so many posts.  What are the advantages, if any?
 
There must be some perceived value in posting so many posts. What are the advantages if any?

I think this is a great question +Malthus John. If it's a relationship thing, then I would assume quality trumps quantity.

But is there any positive side effect from a pure search perspective? Do more posts enhance your SEO or does better engagement on a post...or does it matter at all?

OR, does it depend on your general purpose all together, on Google+ and off?

What I hate about marketing is that there appears to be a predominance of questions vs answers!!! LOL
 
+Stephan Hovnanian im an innovator. "SYF" is not in any main stream urban dictionary. Its only in mine. This, I know bring to the world, for use without modification and with FULL original author credit.
 
I'd say the best balance is somewhere between Facebook, where more than 3-4 per day isn't advisable if you want to get noticed (maybe a bit more for a personal profile), and Twitter, where you should never Tweet more than once every 15-minutes, which inn my opinion is still too frequent. G+ is more of a Stream than Facebook, and a lot less of one than Twitter.
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